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I am an e-commerce and digital platform professional with over 7 years of experience in online business and social media, and over 2 years of hands-on experience building and managing complete e-commerce and corporate websites. I bring a strong background in CMS operations, product and category structuring, homepage and campaign merchandising, navigation, UX, and conversion optimization, with a business-driven mindset focused on performance, visibility, and growth.…I am an e-commerce and digital platform professional with over 7 years of experience in online business and social media, and over 2 years of hands-on experience building and managing complete e-commerce and corporate websites. I bring a strong background in CMS operations, product and category structuring, homepage and campaign merchandising, navigation, UX, and conversion optimization, with a business-driven mindset focused on performance, visibility, and growth.

Moustafa Yassin

Web Developer, UX Designer, UI Designer, +2

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I am an e-commerce and digital platform professional with over 7 years of experience in online business and social media, and over 2 years of hands-on experience building and managing complete e-commerce and corporate websites. I bring a strong background in CMS operations, product and category structuring, homepage and campaign merchandising, navigation, UX, and conversion optimization, with a business-driven mindset focused on performance, visibility, and growth.…I am an e-commerce and digital platform professional with over 7 years of experience in online business and social media, and over 2 years of hands-on experience building and managing complete e-commerce and corporate websites. I bring a strong background in CMS operations, product and category structuring, homepage and campaign merchandising, navigation, UX, and conversion optimization, with a business-driven mindset focused on performance, visibility, and growth.

Available to hire

I am an e-commerce and digital platform professional with over 7 years of experience in online business and social media, and over 2 years of hands-on experience building and managing complete e-commerce and corporate websites.

I bring a strong background in CMS operations, product and category structuring, homepage and campaign merchandising, navigation, UX, and conversion optimization, with a business-driven mindset focused on performance, visibility, and growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Arabic

Fluent

English

Advanced

French

Advanced

Work Experience

E-commerce Platform & Digital Operations at Notorious.plus

January 1, 2017 - January 1, 2026

Built and managed a full e-commerce platform using WordPress and WooCommerce. Structured product catalogs, categories, homepage sections, banners, and promotional campaigns. Optimized navigation, mobile/desktop UX, and conversion flows. Managed content, SEO, and platform performance improvements.

Corporate Website Project at Softgility

October 1, 2025 - November 1, 2025

Built and structured a full corporate IT website, managing CMS content, layout, and navigation.

Corporate Website Project at Prysm Technology

November 1, 2025 - December 1, 2025

Designed and implemented a full corporate website with focus on UX, structure, and professional presentation.

Assistant Manager at PUMA

January 1, 2014 - January 1, 2018

Managed visual merchandising standards, stock organization, and team supervision in an international retail environment.