I'm a strategic SEO and GEO specialist with nine years of experience across content, technical and off-site SEO. I've helped global brands including the University of Bath, Lloyds Bank, Cerba Research and Rolls-Royce develop SEO strategies and improve organic visibility. My work has consistently driven measurable increases in rankings and applications, and I've built strong collaborative relationships with agencies and stakeholders across Europe and Asia. My strengths include clear written and verbal communication, meticulous attention to detail, analytical thinking and strong organisational skills. After a year in a broader digital marketing role, I'm excited to return to an SEO-focused position where I can drive growth, improve LLM readiness and contribute to long-term marketing success.

Elliott Simpson

I'm a strategic SEO and GEO specialist with nine years of experience across content, technical and off-site SEO. I've helped global brands including the University of Bath, Lloyds Bank, Cerba Research and Rolls-Royce develop SEO strategies and improve organic visibility. My work has consistently driven measurable increases in rankings and applications, and I've built strong collaborative relationships with agencies and stakeholders across Europe and Asia. My strengths include clear written and verbal communication, meticulous attention to detail, analytical thinking and strong organisational skills. After a year in a broader digital marketing role, I'm excited to return to an SEO-focused position where I can drive growth, improve LLM readiness and contribute to long-term marketing success.

Available to hire

I’m a strategic SEO and GEO specialist with nine years of experience across content, technical and off-site SEO. I’ve helped global brands including the University of Bath, Lloyds Bank, Cerba Research and Rolls-Royce develop SEO strategies and improve organic visibility. My work has consistently driven measurable increases in rankings and applications, and I’ve built strong collaborative relationships with agencies and stakeholders across Europe and Asia.

My strengths include clear written and verbal communication, meticulous attention to detail, analytical thinking and strong organisational skills. After a year in a broader digital marketing role, I’m excited to return to an SEO-focused position where I can drive growth, improve LLM readiness and contribute to long-term marketing success.

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Language

English
Fluent

Work Experience

Marketing Officer (Maternity Cover) at University of Bath School of Management
March 1, 2025 - December 1, 2025
Planned, created and edited SEO content; conducted alumni interviews, coordinated photoshoots and backlink outreach; improved SERP rankings for key pages by over 50%; conducted competitor research using GA, SEMrush and Ahrefs; collaborated with external agencies across Europe and Asia to increase global reach; managed MSc marketing and recruitment campaigns across Google Ads, Meta, LinkedIn and TikTok; developed landing pages with CRO/UX focus; explored AI implications (ChatGPT, Claude) to boost LLM readiness; oversaw the first January intake campaign and exceeded the applicant KPI by 60%.
Head of SEO at AgencyUK
September 1, 2021 - December 1, 2024
Brought AgencyUK’s SEO offering in-house, developing key strategy documents, selling services to new and existing clients, and mentoring junior SEO staff; grew the number of SEO clients threefold; managed all SEO content production (keyword research, roadmaps, writing and optimisation) and technical SEO; performed site speed improvements and audits; managed client relationships and supported new business pitches; implemented conversion tracking via Google Tag Manager; overhauled reporting to Looker Studio for real-time performance insights; improved GEO visibility and contributed to Cerba Research’s new website with a 120% increase in non-brand rankings.
Senior SEO Executive at Noble Performs
December 1, 2019 - September 1, 2021
Managed SEO strategies for multiple clients including LDC, Rolls-Royce and ETS; increased ETS’s organic visibility by 204%; carried out content, technical and off-site SEO; developed backlink and PR strategies via outreach tools such as FatJoe; launched LDC’s email marketing program and guided US-based Reno team on client projects.
SEO Executive at Fat Media
October 1, 2018 - December 1, 2019
Carried out content and technical SEO work for clients including Yotel, Murphy and Lakeland.
Content Writer (Temp) at The Iconic
March 1, 2018 - September 1, 2018
Wrote copy for Australia’s largest online clothing retailer, producing a record 60 product descriptions per day.
Content Writer at Blue Banana
September 1, 2016 - September 1, 2017
Wrote SEO copy for the Blue Banana website, as well as partner sites Coloured Contacts and Dye My Hair.

Education

Master’s in Creative Writing at University of Bristol
September 1, 2023 - January 26, 2026
Bachelor’s in English Literature at University of Plymouth
September 1, 2016 - January 26, 2026

Qualifications

Mary Jacobs Prize
January 11, 2030 - January 26, 2026

Industry Experience

Education, Financial Services, Healthcare, Manufacturing, Media & Entertainment, Software & Internet, Professional Services