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I am Irem Özen, an insight-led marketing specialist with experience in leading multi-channel global campaigns. I turn data into actionable insights and persuasive content that resonates with diverse audiences, across email, web and social channels. I am seeking to apply my expertise in communications planning and delivery in an organization with vision. I enjoy building strong stakeholder relationships, localising messaging, and optimising communications.…I am Irem Özen, an insight-led marketing specialist with experience in leading multi-channel global campaigns. I turn data into actionable insights and persuasive content that resonates with diverse audiences, across email, web and social channels. I am seeking to apply my expertise in communications planning and delivery in an organization with vision. I enjoy building strong stakeholder relationships, localising messaging, and optimising communications.

Irem Özen

Marketing Strategist, Digital Marketer, Brand Strategist, +2

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I am Irem Özen, an insight-led marketing specialist with experience in leading multi-channel global campaigns. I turn data into actionable insights and persuasive content that resonates with diverse audiences, across email, web and social channels. I am seeking to apply my expertise in communications planning and delivery in an organization with vision. I enjoy building strong stakeholder relationships, localising messaging, and optimising communications.…I am Irem Özen, an insight-led marketing specialist with experience in leading multi-channel global campaigns. I turn data into actionable insights and persuasive content that resonates with diverse audiences, across email, web and social channels. I am seeking to apply my expertise in communications planning and delivery in an organization with vision. I enjoy building strong stakeholder relationships, localising messaging, and optimising communications.

Available to hire

I am Irem Özen, an insight-led marketing specialist with experience in leading multi-channel global campaigns. I turn data into actionable insights and persuasive content that resonates with diverse audiences, across email, web and social channels.

I am seeking to apply my expertise in communications planning and delivery in an organization with vision. I enjoy building strong stakeholder relationships, localising messaging, and optimising communications.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Work Experience

Communications Specialist at Freelance

June 1, 2024 - Present

Developed and localised multilingual content for email, web and social; mobilised diverse audiences across international campaigns; secured increased donations by crafting targeted fundraising appeals; optimised supporter journeys; analysed data using Excel pivot tables and Power BI; presented weekly performance insights to stakeholders and translated them into actionable recommendations; streamlined workflows with advanced digital marketing tools; managed high-volume workloads; established and moderated community hubs increasing member-driven knowledge sharing by 60% and halving query resolution times.

International Marketing Executive at World Animal Protection

December 1, 2023 - June 1, 2024

Supported multi-channel Individual Giving retention activity during CRM data migration, producing high-impact, localised fundraising content for the Spanish market; optimised CRM journeys and generated insights that informed global scale-up strategies; designed and executed segmented engagement tests to yield granular behavioural insights; built trusted cross-team relationships and contributed to quarterly planning; upskilled colleagues in Salesforce administration to reduce external dependencies and accelerate campaign execution.

Global Supporter Engagement Coordinator at Amnesty International

September 1, 2021 - June 1, 2023

Delivered email communications that helped drive petition signatures, click-through rates, and viral social traction; analysed audience behaviour and campaign performance to optimise engagement; implemented A/B tests lifting response rates by 18%; managed rapid-response campaigns mobilising 15M+ supporters; coordinated with international teams to build a Response Framework for the FAQ page ensuring consistent communications across time zones.

Transcreation Executive at TAG Worldwide

June 1, 2021 - September 1, 2021

Managed simultaneous transcreation projects for global materials, adapting messaging into Arabic, French, Spanish and Turkish; liaised with international stakeholders to ensure culturally accurate and regulation-compliant content; tracked campaign income and expenditure; produced succinct rationale documents for non-language teams to enhance cross-functional understanding of localised messaging strategies.

Transcreation Marketing Consultant at Freelance

June 1, 2020 - January 1, 2021

Led digital-marketing transcreation for brands expanding into new markets; maintained an organised CRM system to track engagement metrics and generate Excel reports guiding membership growth tactics; coordinated with multilevel, culturally diverse stakeholders to ensure clarity on objectives and deadlines; proactively researched market trends to propose new content opportunities, bolstering community relevance and engagement.