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I'm a growth-oriented Marketing & Brand Consultant with 10+ years of experience in B2C marketing, digital products and fintech. I love building funnels, launching products and driving user acquisition, activation, retention and upsell. I thrive in fast-paced, remote-first environments and enjoy coordinating multiple stakeholders across design, product, tech and agencies. I continually leverage AI tools and automation to move faster, test more ideas and scale impact with limited resources.\n\nI excel at turning messy problems into structured marketing engines, establishing end-to-end funnels, lifecycle marketing, and go-to-market strategies for digital products and subscriptions. I enjoy crafting high-converting landing pages and emails, planning launches, and analyzing KPI data to optimize performance.…I'm a growth-oriented Marketing & Brand Consultant with 10+ years of experience in B2C marketing, digital products and fintech. I love building funnels, launching products and driving user acquisition, activation, retention and upsell. I thrive in fast-paced, remote-first environments and enjoy coordinating multiple stakeholders across design, product, tech and agencies. I continually leverage AI tools and automation to move faster, test more ideas and scale impact with limited resources.\n\nI excel at turning messy problems into structured marketing engines, establishing end-to-end funnels, lifecycle marketing, and go-to-market strategies for digital products and subscriptions. I enjoy crafting high-converting landing pages and emails, planning launches, and analyzing KPI data to optimize performance.

María Agustina Santarrosa

Brand Strategist, Marketing Strategist, Growth Marketer, +3

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I'm a growth-oriented Marketing & Brand Consultant with 10+ years of experience in B2C marketing, digital products and fintech. I love building funnels, launching products and driving user acquisition, activation, retention and upsell. I thrive in fast-paced, remote-first environments and enjoy coordinating multiple stakeholders across design, product, tech and agencies. I continually leverage AI tools and automation to move faster, test more ideas and scale impact with limited resources.\n\nI excel at turning messy problems into structured marketing engines, establishing end-to-end funnels, lifecycle marketing, and go-to-market strategies for digital products and subscriptions. I enjoy crafting high-converting landing pages and emails, planning launches, and analyzing KPI data to optimize performance.…I'm a growth-oriented Marketing & Brand Consultant with 10+ years of experience in B2C marketing, digital products and fintech. I love building funnels, launching products and driving user acquisition, activation, retention and upsell. I thrive in fast-paced, remote-first environments and enjoy coordinating multiple stakeholders across design, product, tech and agencies. I continually leverage AI tools and automation to move faster, test more ideas and scale impact with limited resources.\n\nI excel at turning messy problems into structured marketing engines, establishing end-to-end funnels, lifecycle marketing, and go-to-market strategies for digital products and subscriptions. I enjoy crafting high-converting landing pages and emails, planning launches, and analyzing KPI data to optimize performance.

Available to hire

I’m a growth-oriented Marketing & Brand Consultant with 10+ years of experience in B2C marketing, digital products and fintech. I love building funnels, launching products and driving user acquisition, activation, retention and upsell. I thrive in fast-paced, remote-first environments and enjoy coordinating multiple stakeholders across design, product, tech and agencies. I continually leverage AI tools and automation to move faster, test more ideas and scale impact with limited resources.\n\nI excel at turning messy problems into structured marketing engines, establishing end-to-end funnels, lifecycle marketing, and go-to-market strategies for digital products and subscriptions. I enjoy crafting high-converting landing pages and emails, planning launches, and analyzing KPI data to optimize performance.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

French

Intermediate

Work Experience

Communication & Digital Marketing Coordinator at Groupe SEB

May 1, 2015 - Present

Responsible for leading the end-to-end communication and marketing strategy for the group’s leading brands, ensuring consistent positioning and flawless execution across channels. Led multiple brand campaigns from briefing to launch, developed brand and performance-driven messaging across digital channels, and managed timelines, budgets and external partners to ensure on-time, high-quality delivery.

Marketing & Brand Specialist – Fintech & Digital Products at Western Union

August 1, 2021 - April 1, 2025

Led the product’s marketing and brand strategy from early stages through scale; worked directly with Product and Business teams to improve features based on user insights; designed benefits, promotions and cashback campaigns to drive activation and recurring usage; executed 360° campaigns (digital, PR, retail and partnerships); analyzed adoption metrics and user feedback to iterate messaging and product positioning.

Brand & Marketing Roles at Sunstar | LoJack | HSBC | Beiersdorf

October 1, 2012 - July 1, 2021

Experience across regulated industries, technology and services, with a strong focus on launches, branding, strategic communication and cross-functional collaboration.

Brand & Marketing Roles (Various) at Sunstar, LoJack, HSBC, Beiersdorf

October 1, 2012 - July 1, 2021

Experience across regulated industries, technology and services, with a strong focus on launches, branding, strategic communication and cross-functional collaboration.