Hi, I’m Tracy Zwilling, a results-driven creative and marketing professional with over 20 years of experience helping brands grow through vibrant design and strategic marketing. I blend hands-on design expertise with leadership to deliver cohesive brand identities, compelling campaigns, and measurable growth across digital and traditional channels. My work spans brand identity, print and digital collateral, website design, and content development, always with an eye toward clarity, impact, and engagement. I thrive in cross-functional teams, guiding marketing and creative direction from concept through execution. I’ve led brand refreshes for diverse clients, built marketing tools and advisor resources for financial services, and planned large-scale events that boost visibility and customer engagement. I’m passionate about storytelling, visuals that translate complex ideas, and helping teams align around a shared vision.…

Tracy Zwilling

Hi, I’m Tracy Zwilling, a results-driven creative and marketing professional with over 20 years of experience helping brands grow through vibrant design and strategic marketing. I blend hands-on design expertise with leadership to deliver cohesive brand identities, compelling campaigns, and measurable growth across digital and traditional channels. My work spans brand identity, print and digital collateral, website design, and content development, always with an eye toward clarity, impact, and engagement. I thrive in cross-functional teams, guiding marketing and creative direction from concept through execution. I’ve led brand refreshes for diverse clients, built marketing tools and advisor resources for financial services, and planned large-scale events that boost visibility and customer engagement. I’m passionate about storytelling, visuals that translate complex ideas, and helping teams align around a shared vision.…

Available to hire

Hi, I’m Tracy Zwilling, a results-driven creative and marketing professional with over 20 years of experience helping brands grow through vibrant design and strategic marketing. I blend hands-on design expertise with leadership to deliver cohesive brand identities, compelling campaigns, and measurable growth across digital and traditional channels. My work spans brand identity, print and digital collateral, website design, and content development, always with an eye toward clarity, impact, and engagement.

I thrive in cross-functional teams, guiding marketing and creative direction from concept through execution. I’ve led brand refreshes for diverse clients, built marketing tools and advisor resources for financial services, and planned large-scale events that boost visibility and customer engagement. I’m passionate about storytelling, visuals that translate complex ideas, and helping teams align around a shared vision.

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Work Experience

Marketing Director at Pinpoint Global Communications
January 1, 2022 - December 31, 2023
Created and led all marketing, branding, and communication efforts for compliance technology products. Designed and launched brand identity for ComplianceConnect (logos, brochures, digital assets, and tradeshow materials). Directed creative content across email, digital, print, and social media channels. Increased LinkedIn engagement by 18% in 7 months through visual storytelling and targeted campaigns.
Marketing & Communications Manager at Cetera Investment Services
January 1, 2019 - December 31, 2022
Managed internal creative and communications for two business units (Cetera Investors and Cetera Financial Institutions). Developed marketing collateral, recruitment campaigns, and advisor toolkits. Designed and implemented compliant marketing materials for advisors. Oversaw creative production, ensuring brand consistency and visual appeal.
Marketing Director / Event Planner at Custom Catering By Short Stop
January 1, 2017 - December 31, 2019
Designed marketing materials for multiple brands, collaborating with sales and operational teams to enhance visibility and customer engagement. Directed visual branding and managed large-scale event planning and promotions.
Creative Director / Marketing Director at The Chip Shoppe / Cherrydale Fundraising
January 1, 2014 - December 31, 2017
Led design and creative execution for rebranding, online fundraising tools, and marketing campaigns. Managed design of sales tools, collateral, and websites to drive engagement and profitability.
Creative Director / President at Trace Design / Zee Media
January 1, 1992 - December 31, 2014
Founded and managed a full-service design and marketing agency providing creative direction, branding, and advertising. Served over 250 clients across B2B and B2C industries. Designed and published visitor guides, magazines, and promotional materials. Specialized in logo design, large-format graphics, and brand identity.
Publisher / Editor at Chicks Magazine
January 1, 2009 - December 31, 2013
Founded, designed, and published a successful lifestyle magazine for women. Managed concept, design, layout, editorial direction, and advertising. Achieved sustainable profitability and strong readership for four years.

Education

Advertising/Marketing Associate Certificate at St. Cloud Technical And Community College
August 11, 1983 - April 26, 1985
Design and Marketing course

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Education