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I'm Ayodeji Oluwasanmi, a product designer based in the United Kingdom. I specialize in onboarding flows, design systems, and accessibility-led UX, collaborating closely with product and engineering teams to deliver measurable improvements in conversion, retention, and usability. Over the past 5+ years, I've designed web and mobile experiences across startups and growth projects, building scalable design systems, conducting user research, and turning insights into tangible UI and interaction improvements.…I'm Ayodeji Oluwasanmi, a product designer based in the United Kingdom. I specialize in onboarding flows, design systems, and accessibility-led UX, collaborating closely with product and engineering teams to deliver measurable improvements in conversion, retention, and usability. Over the past 5+ years, I've designed web and mobile experiences across startups and growth projects, building scalable design systems, conducting user research, and turning insights into tangible UI and interaction improvements.

Ayodeji Oluwasanmi

Product Designer, UI Designer, UX Designer, +2

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I'm Ayodeji Oluwasanmi, a product designer based in the United Kingdom. I specialize in onboarding flows, design systems, and accessibility-led UX, collaborating closely with product and engineering teams to deliver measurable improvements in conversion, retention, and usability. Over the past 5+ years, I've designed web and mobile experiences across startups and growth projects, building scalable design systems, conducting user research, and turning insights into tangible UI and interaction improvements.…I'm Ayodeji Oluwasanmi, a product designer based in the United Kingdom. I specialize in onboarding flows, design systems, and accessibility-led UX, collaborating closely with product and engineering teams to deliver measurable improvements in conversion, retention, and usability. Over the past 5+ years, I've designed web and mobile experiences across startups and growth projects, building scalable design systems, conducting user research, and turning insights into tangible UI and interaction improvements.

Available to hire

I’m Ayodeji Oluwasanmi, a product designer based in the United Kingdom. I specialize in onboarding flows, design systems, and accessibility-led UX, collaborating closely with product and engineering teams to deliver measurable improvements in conversion, retention, and usability.

Over the past 5+ years, I’ve designed web and mobile experiences across startups and growth projects, building scalable design systems, conducting user research, and turning insights into tangible UI and interaction improvements.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

UI/UX Designer at People Amp

December 20, 2023 - Present

Led end-to-end redesign of onboarding across web and mobile, reducing monthly user drop-offs by 1,200+ and significantly improving onboarding completion speed. Owned UX strategy from discovery through delivery, translating research insights into high-fidelity, production-ready designs. Planned and conducted user interviews, usability testing, and A/B experiments to validate hypotheses and guide product decisions. Partnered with product managers, engineers, and data analysts to align design outcomes with KPIs such as conversion and retention. Designed and maintained a scalable Figma design system, improving UI consistency by ~30% and reducing delivery time by ~20%. Embedded design best practices within Agile squads to improve collaboration and overall product quality.

Product Designer at Venture Garden Group

July 1, 2022 - November 1, 2023

Designed responsive web and mobile experiences that improved task completion by 25% and increased overall engagement. Conducted user research and usability testing to identify friction points and inform high-impact design decisions. Produced wireframes, interactive prototypes, and final UI designs to support rapid iteration and stakeholder alignment. Worked closely with PMs and engineers to validate solutions early and reduce rework during development. Created reusable UX components and documentation, improving consistency and reducing design effort by 18%.

Product & Visual Designer at LeaderX

June 1, 2021 - June 1, 2022

Designed a leadership-focused productivity app concept, achieving a 25% increase in engagement during pilot testing. Conducted research and visual audits to standardize interaction patterns and improve feature adoption by 30%. Delivered sketches, wireframes, and high-fidelity prototypes that clarified requirements and reduced delivery timelines. Collaborated with engineering and product teams to refine scope and ensure feasible, user-centered solutions.

Product & Visual Designer at Garden Academy

January 1, 2020 - May 1, 2021

Designed and user-tested the Rombo dating app, improving usability scores by 30%. Led a small design team to define and deliver MVP features, reducing iteration cycles by 20%. Mentored junior designers through reviews and feedback, improving overall design quality. Redesigned the company website and blog, increasing returning visitors by 15%.