Available to hire
I am a results-driven marketing professional with 14 years of experience in digital strategy, email marketing, and CRM. I have a proven track record of developing and executing campaigns, driving customer engagement, and optimizing CRM systems to improve performance.
I thrive in dynamic organizations, am fluent in English and French with conversational Spanish, and enjoy turning data into actionable insights that drive growth in digital channels and customer relationships.
Experience Level
Expert
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Language
English
Fluent
French
Advanced
Spanish; Castilian
Intermediate
Work Experience
Digital Marketing Strategist Lead (Remote) at Thrive USA
March 1, 2021 - PresentDeveloped and implemented digital strategies to enhance client decision-making; guided clients in identifying business weaknesses and opportunities; managed junior strategists, providing training and support. Achievements: Increased strategy product revenue by 30% and achieved a 60% conversion rate for ongoing services.
CRM Campaign Manager (Samsung Group Account) at Cheil Worldwide
January 1, 2020 - December 1, 2020Led CRM marketing for Samsung, managing email campaigns, push notifications, and SMS; delivered accurate audience segmentation and targeting; strengthened relationships with Samsung teams, enhancing CRM across multiple categories. Achievements: Supported flagship device launches with a 7% CTR and improved CRM sales conversions.
Manager, Digital Marketing Analytics at Telesure Group
August 1, 2018 - June 1, 2019Delivered digital marketing analytics for short-term insurance brands; provided data and insights through integrated dashboard reporting; supported projects across various brands, collaborating with Data Science, Marketing, and BI teams. Achievements: Improved digital processes and increased efficiency.
Freelance Consultant at Various Clients
September 1, 2018 - PresentAdvised on digital business improvement initiatives, focusing on email marketing, CRM, and SEO; developed strategies for website development, design, copywriting, and social media management.
Senior Digital Analyst (Mercedes Benz SA Account) at Nurun (Publicis Group)
December 1, 2016 - August 1, 2018Led digital analytics for Mercedes Benz, optimizing email and integrated campaigns; developed measurement frameworks and reporting dashboards. Achievements: Improved campaign efficiency and data accuracy, enhancing website conversions.
Digital Analyst and Strategist at Gloo@Ogilvy
May 1, 2012 - November 1, 2016Managed analytical projects, providing strategic insights for digital campaigns; acted as the voice of the customer, enabling effective customer connections. Achievements: Won Silver Bookmark Award for BMW 2 Series launch and Gold Loerie Award for KFC campaign.
Account Manager & Graduate at Quirk / Mirum
January 1, 2010 - April 1, 2012Managed digital marketing projects for global clients, focusing on email campaigns and client engagement. Achievements: Increased portfolio revenues by 20%.
Education
Bachelor of Philosophy (BPhil) in Marketing Management (Honours) at IMM GSM Graduate School
January 11, 2030 - January 1, 2012Qualifications
Certified Digital Marketing Professional
January 11, 2030 - January 27, 2026Google Tag Manager
January 11, 2030 - January 27, 2026Google Analytics IQ
January 11, 2030 - January 27, 2026Industry Experience
Software & Internet, Professional Services, Media & Entertainment
Experience Level
Expert
Expert
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