Hi, I’m Fresnedie Habitan, a results-driven Meta (Facebook) Ads Media Buyer with 14 years of experience in the real estate industry, specializing in paid advertising to generate quality leads, inquiries, and sales. I bring a deep understanding of buyer psychology, local and OFW targeting, and full-funnel ad strategies. I’m transitioning from hands-on real estate sales to a dedicated Media Buyer role, offering data-driven decision-making, and a conversion-focused execution that ties ads to real sales. My practical marketing background, combined with a proven ability to optimize budgets and scale campaigns, enables me to deliver profitable ROI and scalable results for clients. I’m excited to help businesses grow with effective lead generation and performance-focused campaigns.

FRESNEDIE B. HABITAN

Hi, I’m Fresnedie Habitan, a results-driven Meta (Facebook) Ads Media Buyer with 14 years of experience in the real estate industry, specializing in paid advertising to generate quality leads, inquiries, and sales. I bring a deep understanding of buyer psychology, local and OFW targeting, and full-funnel ad strategies. I’m transitioning from hands-on real estate sales to a dedicated Media Buyer role, offering data-driven decision-making, and a conversion-focused execution that ties ads to real sales. My practical marketing background, combined with a proven ability to optimize budgets and scale campaigns, enables me to deliver profitable ROI and scalable results for clients. I’m excited to help businesses grow with effective lead generation and performance-focused campaigns.

Available to hire

Hi, I’m Fresnedie Habitan, a results-driven Meta (Facebook) Ads Media Buyer with 14 years of experience in the real estate industry, specializing in paid advertising to generate quality leads, inquiries, and sales. I bring a deep understanding of buyer psychology, local and OFW targeting, and full-funnel ad strategies. I’m transitioning from hands-on real estate sales to a dedicated Media Buyer role, offering data-driven decision-making, and a conversion-focused execution that ties ads to real sales.

My practical marketing background, combined with a proven ability to optimize budgets and scale campaigns, enables me to deliver profitable ROI and scalable results for clients. I’m excited to help businesses grow with effective lead generation and performance-focused campaigns.

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Experience Level

Language

English
Fluent

Work Experience

Real Estate Agent & Digital Marketer at Self-Employed / Brokerage Firms
January 1, 2021 - Present
Run and managed Facebook Ads campaigns for real estate listings, pre-selling townhouses, and RFO properties. Generated consistent buyer inquiries and leads through Meta Ads and organic-social integration. Created ad creatives, copy, and offers tailored to local buyers, OFWs, and investors. Optimized campaigns based on CPL, engagement, and lead quality metrics. Used Facebook Ads to promote property launches, drive site visits and house tours, and build remarketing audiences. Applied real estate sales experience to improve ad messaging, hooks, and closing angles.
Property Sales Consultant & Digital Marketer at Filinvest Land Inc.
January 1, 2015 - January 1, 2021
Managed Facebook Ads campaigns for property listings; achieved top sales performance (Top Sales Agent 2024; Top 2 Agent 2023; 2022 Top Sales Agent). Earned awards such as 2017 Annual 2nd Placer Seller and 2018 Semi-Annual/Annual 2nd Placer. Created tailored ad creatives and offers for local buyers, OFWs, and investors; integrated Meta Ads with organic social for consistent lead generation.
Property Consultant & Digital Marketer at DMCI Homes
January 1, 2011 - January 1, 2015
Ran and managed Facebook Ads campaigns for real estate listings; generated buyer inquiries; created ad creatives, copy, and offers; built remarketing audiences; used real estate sales experience to enhance ad messaging and closing angles.

Education

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Qualifications

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Industry Experience

Real Estate & Construction