Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m an experienced senior social media manager, digital content producer, and sports writer who loves crafting engaging stories and content that bring people to the game. I’m driven by how sports communities form around athletes and moments, and I thrive on creating work that connects audiences to the action both on and off the field. In my career I’ve built real-time content programs, led influencer-led campaigns, and produced editorial pieces that resonate with fans and communities alike.…I’m an experienced senior social media manager, digital content producer, and sports writer who loves crafting engaging stories and content that bring people to the game. I’m driven by how sports communities form around athletes and moments, and I thrive on creating work that connects audiences to the action both on and off the field. In my career I’ve built real-time content programs, led influencer-led campaigns, and produced editorial pieces that resonate with fans and communities alike.

Eric K. Yeboah





I’m an experienced senior social media manager, digital content producer, and sports writer who loves crafting engaging stories and content that bring people to the game. I’m driven by how sports communities form around athletes and moments, and I thrive on creating work that connects audiences to the action both on and off the field. In my career I’ve built real-time content programs, led influencer-led campaigns, and produced editorial pieces that resonate with fans and communities alike.…I’m an experienced senior social media manager, digital content producer, and sports writer who loves crafting engaging stories and content that bring people to the game. I’m driven by how sports communities form around athletes and moments, and I thrive on creating work that connects audiences to the action both on and off the field. In my career I’ve built real-time content programs, led influencer-led campaigns, and produced editorial pieces that resonate with fans and communities alike.

Available to hire

I’m an experienced senior social media manager, digital content producer, and sports writer who loves crafting engaging stories and content that bring people to the game. I’m driven by how sports communities form around athletes and moments, and I thrive on creating work that connects audiences to the action both on and off the field. In my career I’ve built real-time content programs, led influencer-led campaigns, and produced editorial pieces that resonate with fans and communities alike.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Senior Social Media Manager at Wasserman

January 1, 2024 - Present

Manage day-to-day content strategy, publishing, and engagement across Hennessy US, Facebook, Meta for Business, and Jumpman23 social platforms. Lead creative and high-performing "listen and respond" copy for outbound and moderation efforts, driving authentic community engagement. Oversee content curation, scheduling, and community management across TikTok, Instagram, Facebook, and X/Twitter. Served as a strategic social advisor for influencer-led campaigns, collaborating with creators, athletes, and talent partners to ensure content aligned with brand voice, campaign objectives, and real-time cultural moments. Supported influencer content frameworks, including posting cadence, copy tone, and community engagement strategy, to maximize reach, authenticity, and performance across Instagram, X/Twitter, and TikTok. Partnered cross-functionally with brand, creative, and talent teams to optimize influencer activations during tentpole moments, product drops, and cultural events. Applied deep s

Senior Social Producer / Writer at Bleacher Report

December 1, 2017 - May 1, 2023

Led teams of editors and designers to shape content to match the creative vision. Introduced new social content vehicles like digital flipbooks, collaborated with live musicians, and referenced pop culture moments to amplify content. Co-founded and produced BR Hoops content for the @br_hoops account, coordinating with freelance videographers nationwide. Served as feature writer for B/R Magazine, produced scripts for various social formats (video essays, celebrity executions, a 2023 Black History Month piece, animated explainers). Hosted and interviewed NBA draftees for B/R Hoops. Developed and launched Bleacher Report’s first Black History Month campaign, 'Are you listening?', and produced the Brehanna Daniels episode for ESPN TrueHoop.

Writer / Analyst / Reporter at ESPN TrueHoop – Bleacher Report

August 1, 2015 - November 1, 2017

Created analysis, features, recaps, opinions, and previews for Atlanta Hawks coverage; conducted interviews with coaches and players; analyzed postgame footage and produced reports throughout the season and playoffs. Researched basketball analytics to provide depth to stories and engaged viewers via social media to cover games and breaking news.

Writer / Analyst / Reporter at BREAL ESPN TrueHoop

August 1, 2015 - November 1, 2017

Created analysis, features, recaps, opinions, and previews; conducted interviews with coaches and players; analyzed postgame footage to develop detailed reports for readers; engaged social audiences to cover games and events. Contributed to Atlanta Hawks coverage with in-depth analytics and storytelling.