Hello! I’m Swathi Eyiyani, a strategic digital marketer focused on driving sales across ecommerce platforms like Shopee and Lazada. I enjoy analyzing consumer behavior, spotting market trends, and planning data-driven campaigns that deliver measurable ROI. I have a track record of collaborating with product teams to align marketing with launches and customer insights, while crafting compelling content across case studies, videos, website copy, and blogs.
Beyond campaigns, I manage budgets, monitor key metrics, and optimize ROI using CRM tools. I create visuals for campaigns, social media, and promotional material, and I enjoy turning data into clear insights for stakeholders.
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