Hello! I'm Swathi Eyiyani, a strategic digital marketer focused on driving sales across ecommerce platforms like Shopee and Lazada. I enjoy analyzing consumer behavior, spotting market trends, and planning data-driven campaigns that deliver measurable ROI. I have a track record of collaborating with product teams to align marketing with launches and customer insights, while crafting compelling content across case studies, videos, website copy, and blogs. Beyond campaigns, I manage budgets, monitor key metrics, and optimize ROI using CRM tools. I create visuals for campaigns, social media, and promotional material, and I enjoy turning data into clear insights for stakeholders.

Swathi Eyiyani

Hello! I'm Swathi Eyiyani, a strategic digital marketer focused on driving sales across ecommerce platforms like Shopee and Lazada. I enjoy analyzing consumer behavior, spotting market trends, and planning data-driven campaigns that deliver measurable ROI. I have a track record of collaborating with product teams to align marketing with launches and customer insights, while crafting compelling content across case studies, videos, website copy, and blogs. Beyond campaigns, I manage budgets, monitor key metrics, and optimize ROI using CRM tools. I create visuals for campaigns, social media, and promotional material, and I enjoy turning data into clear insights for stakeholders.

Available to hire

Hello! I’m Swathi Eyiyani, a strategic digital marketer focused on driving sales across ecommerce platforms like Shopee and Lazada. I enjoy analyzing consumer behavior, spotting market trends, and planning data-driven campaigns that deliver measurable ROI. I have a track record of collaborating with product teams to align marketing with launches and customer insights, while crafting compelling content across case studies, videos, website copy, and blogs.

Beyond campaigns, I manage budgets, monitor key metrics, and optimize ROI using CRM tools. I create visuals for campaigns, social media, and promotional material, and I enjoy turning data into clear insights for stakeholders.

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Language

English
Advanced
Hindi
Intermediate
Tamil
Intermediate
Malayalam
Intermediate

Work Experience

Product Marketing Assistant at Global Pioneer Pte Ltd
January 1, 2022 - December 31, 2022
Researched product features, customer appeal, and market trends; assisted in planning product launches and promotional activities; created product messaging and competitive analysis; supported sales teams with product insights; produced content including case studies, videos, website copy, and blog posts; managed marketing budgets and contributed to product adoption strategies; collaborated with product managers to align marketing strategies with launches and customer insights.
Product Marketing Assistant at Big Global Pioneer Pte Ltd
January 1, 2021 - December 31, 2022
Worked as a product marketing assistant and device marketing assistant; researched product launches and promotional activities; created product messaging and competitive analysis; supported sales teams with product insights; produced content including case studies, videos, website copy, and blog posts; managed marketing budgets and contributed to product adoption strategies; collaborated with teams to align marketing with platforms and market trends.
Product Marketing Assistant at Big Global Pioneer Pte Ltd
January 1, 2020 - December 31, 2020
Researched product launches and promotional activities; created product messaging and competitive analysis; supported sales teams with product insights; produced content including case studies, videos, website copy, and blog posts; managed marketing budgets and contributed to product adoption strategies; collaborated with product teams to align marketing with launches and customer insights.

Education

Diploma in Digital Marketing at Kaplan Institution
January 11, 2030 - January 27, 2026

Qualifications

Bachelor's Degree in International Marketing
January 11, 2030 - January 1, 2016
Diploma in Digital Marketing
January 11, 2030 - January 27, 2026
Bachelor's Degree in International Marketing
January 11, 2030 - January 27, 2026

Industry Experience

Software & Internet, Media & Entertainment, Retail, Professional Services, Education