Rahul Setia

Owned full-funnel growth initiatives across acquisition, activation, and retention, contributing to $10M+ in pipeline impact through lifecycle and paid media programs. Defined quarterly growth goals, KPIs, and experimentation roadmaps, collaborating closely with internal stakeholders and agency partners. Built and scaled omnichannel growth engines across SEO, paid media, email automation, and CRM workflows, driving a 9× increase in organic visibility and reducing CAC. Owned annual and quarterly performance marketing planning, KPIs, and a $300K+ media budget, optimizing spend efficiency and ROI to support pipeline and revenue targets. Partnered with Product, Operations, and Analytics to develop segmentation frameworks, improve onboarding journeys, and increase KPI visibility through dashboards and reporting. Executed A/B and multivariate testing across landing pages, email, and paid channels to identify growth levers and improve funnel performance. Managed day-to-day execution across m

Built and scaled end-to-end acquisition and lifecycle funnels that generated 3,000+ qualified leads and improved conversion from awareness to activation through data-driven experimentation and content optimization. Partnered with Analytics to evaluate channel incrementality and guide media investment and budget allocation decisions. Owned execution across paid media, SEO, CRO, and lifecycle programs, collaborating with internal marketers and external specialists. Developed segmentation-driven CRM journeys (email + push) that improved activation rates, onboarding completion, and ongoing engagement. Expanded omnichannel reach from 10K to 3.36M impressions by integrating SEO, paid search, social, and retargeting into a unified growth framework. Implemented HubSpot CRM with full-funnel lifecycle tracking, attribution modeling, and automated dashboards to support marketing and revenue decisions. Worked cross-functionally with Product, Data, and Sales to refine customer journeys, strengthen

Delivered measurable ROI for global clients across e-commerce and tech: led press planning for new product launches to strengthen brand authority and retailer visibility, and collaborated on advertising campaigns (e.g., Google Shopping campaigns) to lift product awareness and in-store demand. Achieved notable results such as +50% blog traffic and +25% conversions in 6 months; +40% traffic and +25% YouTube subscribers; +15% test drive bookings through Facebook retargeting; and +35% revenue in 3 months via SEO-led UX improvements. Advised on merchandising strategies for online retailers to improve product discovery on platforms like Amazon and supported retail events to boost brand recall and shopper engagement.