Rahul Setia

Senior Growth Marketing Manager at Zentist

Owned full-funnel growth initiatives across acquisition, activation, and retention, contributing to $10M+ in pipeline impact through lifecycle and paid media programs. Defined quarterly growth goals, KPIs, and experimentation roadmaps, collaborating closely with internal stakeholders and agency partners. Built and scaled omnichannel growth engines across SEO, paid media, email automation, and CRM workflows, driving a 9× increase in organic visibility and reducing CAC. Owned annual and quarterly performance marketing planning, KPIs, and a $300K+ media budget, optimizing spend efficiency and ROI to support pipeline and revenue targets. Partnered with Product, Operations, and Analytics to develop segmentation frameworks, improve onboarding journeys, and increase KPI visibility through dashboards and reporting. Executed A/B and multivariate testing across landing pages, email, and paid channels to identify growth levers and improve funnel performance. Managed day-to-day execution across m

Digital Marketing Manager at ByteLearn

Built and scaled end-to-end acquisition and lifecycle funnels that generated 3,000+ qualified leads and improved conversion from awareness to activation through data-driven experimentation and content optimization. Partnered with Analytics to evaluate channel incrementality and guide media investment and budget allocation decisions. Owned execution across paid media, SEO, CRO, and lifecycle programs, collaborating with internal marketers and external specialists. Developed segmentation-driven CRM journeys (email + push) that improved activation rates, onboarding completion, and ongoing engagement. Expanded omnichannel reach from 10K to 3.36M impressions by integrating SEO, paid search, social, and retargeting into a unified growth framework. Implemented HubSpot CRM with full-funnel lifecycle tracking, attribution modeling, and automated dashboards to support marketing and revenue decisions. Worked cross-functionally with Product, Data, and Sales to refine customer journeys, strengthen

Digital Marketing Consultant at Freelance / Worldwide

Delivered measurable ROI for global clients across e-commerce and tech: led press planning for new product launches to strengthen brand authority and retailer visibility, and collaborated on advertising campaigns (e.g., Google Shopping campaigns) to lift product awareness and in-store demand. Achieved notable results such as +50% blog traffic and +25% conversions in 6 months; +40% traffic and +25% YouTube subscribers; +15% test drive bookings through Facebook retargeting; and +35% revenue in 3 months via SEO-led UX improvements. Advised on merchandising strategies for online retailers to improve product discovery on platforms like Amazon and supported retail events to boost brand recall and shopper engagement.

Product Marketing Manager at ProProfs

Owned full-funnel organic and paid growth programs, scaling reach to 17M+ monthly users through SEO, content, and lifecycle optimization initiatives. Partnered closely with Product, Data, and Analytics to improve journey flows, reduce bounce rate by 25%, and increase repeat engagement. Drove cross-functional execution of growth initiatives across multiple business lines, contributing to recurring revenue growth and improved retention metrics.

Performance Marketing Manager at Ziploan

Built and executed integrated brand campaigns across digital, PR, affiliates, and ATL, strengthening brand recall and top-of-funnel performance. Partnered with Product and Operations to align brand messaging with customer insights and market positioning. Supported 10× revenue growth through integrated marketing execution and brand-building initiatives.

Senior Marketing Manager at AutoPortal

Owned multi-channel marketing programs (SEO, SEM, social, PR, affiliates, ATL), boosting brand visibility and consumer trust and contributing to 10× revenue growth in two years. Built and executed data-driven campaigns targeting car buyers and sellers, increasing lead volume, test-drive intent, and high-intent traffic. Collaborated with Product and Operations to refine user journeys, optimize conversion funnels, and improve customer engagement throughout the automotive lifecycle.