I am a highly experienced brand designer, brand manager, and visual identity expert. I have developed these skills over the years living and working between Germany, England, and Italy. I am a native German speaker and I speak fluent English and Italian. My education and first professional experience took place in Germany, where I studied Visual Communication at Universität der Künste in Berlin. I later trained as a Dipl.-Designer / BA at Berufskolleg für Angewandte Grafik in Stuttgart. Over the years I have worked with top design firms in London and Rome, leading design and brand programs for national and international clients while building deep expertise in brand design, information design, environmental design and wayfinding.…

Christof Josef Scherer

I am a highly experienced brand designer, brand manager, and visual identity expert. I have developed these skills over the years living and working between Germany, England, and Italy. I am a native German speaker and I speak fluent English and Italian. My education and first professional experience took place in Germany, where I studied Visual Communication at Universität der Künste in Berlin. I later trained as a Dipl.-Designer / BA at Berufskolleg für Angewandte Grafik in Stuttgart. Over the years I have worked with top design firms in London and Rome, leading design and brand programs for national and international clients while building deep expertise in brand design, information design, environmental design and wayfinding.…

Available to hire

I am a highly experienced brand designer, brand manager, and visual identity expert. I have developed these skills over the years living and working between Germany, England, and Italy. I am a native German speaker and I speak fluent English and Italian.

My education and first professional experience took place in Germany, where I studied Visual Communication at Universität der Künste in Berlin. I later trained as a Dipl.-Designer / BA at Berufskolleg für Angewandte Grafik in Stuttgart. Over the years I have worked with top design firms in London and Rome, leading design and brand programs for national and international clients while building deep expertise in brand design, information design, environmental design and wayfinding.

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Language

English
Fluent
German
Fluent
Italian
Fluent
French
Intermediate

Work Experience

Founder / Creative Director at Design Planet
January 1, 2010 - Present
Founded Design Planet focusing on brand experience design and communication design projects by creating a coherent brand vision in a multi-disciplinary corporate environment. Responsibilities included leading creative process, concept development from pencil sketches to client presentations, and overseeing production to the highest creative standard.
Partner / Creative Director at Inarea
January 1, 2006 - December 31, 2025
Leading creative process, developing innovative design concepts ensuring brand consistency and positive customer experience across all media; overseeing creative direction and production processes to the highest creative standard; meeting strict deadlines and adapting quickly to changing priorities; leading a multidisciplinary team; building strong relationships with clients.
Guest Lecturer at University of Rome "La Sapienza"
January 1, 2006 - January 1, 2007
Guest Lecturer at the Facoltà di Scienze della Comunicazione, sharing insights on design and branding.
Creative Head of Identity at Dragon Rouge
January 1, 2000 - January 1, 2006
Creative Head of Identity; oversaw identity design for major clients including National Express, Home Office, Central Office of Information, London Stock Exchange, Whitbread and Universal Music.
Design Director at Brand Union
January 1, 1997 - January 1, 2000
Design Director; Clients included AXA France, BASF, Ford Europe, Credito Italiano, Merrill Lynch, JobCentre, Seven, Thomas Cook and Safeway.
Conceptual Designer at Henrion Ludlow Schmidt
January 1, 1992 - January 1, 1997
Conceptual Designer; Clients included Deutsche Bank, Krups, Nordstern Insurance Group and AEG ElectroCom.
Creative Consultant at Landor (London, UK)
January 1, 2006 - March 31, 2006
Collaborated on brand identity and strategy projects for international clients.
Independent Design Consultant
January 1, 2026 - Present
Independent design consultant focusing on brand design, brand management, information design, environmental design and wayfinding.
Designer at Flaskamp
January 1, 1988 - December 31, 1992
Early career designer in Berlin.
Designer at Communication Consulting
January 1, 1986 - December 31, 1988
Junior designer; early career in Berlin.

Education

Visual Communication degree at Universität der Künste, Berlin
January 1, 1983 - December 31, 1987
Dipl.-Designer / Bachelor of Arts (BA) at Berufskolleg für Angewandte Grafik, Stuttgart
January 1, 1981 - December 31, 1983

Qualifications

Dipl.-Designer / Bachelor of Arts (BA)
January 1, 1983 - January 1, 1987

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Energy & Utilities, Telecommunications, Manufacturing, Travel & Hospitality, Financial Services, Government
    paper TINEXTA / Think Next, thinking together

    Tinexta is an industrial group providing integrated solutions for the digital transformation and growth of small and medium-sized enterprises, corporations, and institutions.
    Headquartered in Italy and operating across 11 countries in Europe and Latin America, Tinexta employs over 3,000 people and is active in the key sectors of Digital Trust, Cybersecurity, and Business Innovation.
    Transformation, innovation, and growth are the core values that have shaped Tinexta’s journey, bringing all the Group’s companies together under a single, unified brand.
    The new logotype was designed using a custom typeface and is defined by distinctive ten-degree slanted cuts.
    These subtle yet dynamic details give the lettering a clear and immediate visual identity, evoking the Group’s mission: to guide its stakeholders toward the future of digital transformation.