Hello Twine Team, with many years of hands-on experience in digital marketing, I specialize in planning and optimizing targeted campaigns for diverse audiences, and I am excited by the opportunity to support Twine in promoting a leading children's book series internationally. I have led marketing teams and executed relaunch campaigns for Baby Smile and Smile Eyes, managing strategy from SEO, paid advertising, content creation to tracking and reporting. I thrive on building engaging online communities and empowering families and educators through literature, and I am drawn to Twine's freelance-first culture and commitment to creative excellence. I look forward to discussing how I can help elevate your brand.

Kristina First

Hello Twine Team, with many years of hands-on experience in digital marketing, I specialize in planning and optimizing targeted campaigns for diverse audiences, and I am excited by the opportunity to support Twine in promoting a leading children's book series internationally. I have led marketing teams and executed relaunch campaigns for Baby Smile and Smile Eyes, managing strategy from SEO, paid advertising, content creation to tracking and reporting. I thrive on building engaging online communities and empowering families and educators through literature, and I am drawn to Twine's freelance-first culture and commitment to creative excellence. I look forward to discussing how I can help elevate your brand.

Available to hire

Hello Twine Team, with many years of hands-on experience in digital marketing, I specialize in planning and optimizing targeted campaigns for diverse audiences, and I am excited by the opportunity to support Twine in promoting a leading children’s book series internationally.

I have led marketing teams and executed relaunch campaigns for Baby Smile and Smile Eyes, managing strategy from SEO, paid advertising, content creation to tracking and reporting. I thrive on building engaging online communities and empowering families and educators through literature, and I am drawn to Twine’s freelance-first culture and commitment to creative excellence. I look forward to discussing how I can help elevate your brand.

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Work Experience

Head of Marketing at Baby Smile GmbH, Chemnitz
September 1, 2024 - March 1, 2025
Led the marketing team with full responsibility; managed relaunch of Fotobuchexpress24.de; executed on-site and off-site SEO; set up tracking and reporting for paid campaigns and SEO; conducted keyword and competitor analyses; reviewed and approved design assets; collaborated with cross-functional departments and executive management.
Online Marketing Manager at Doc Advertising GmbH / Smile Eyes, Munich
April 1, 2017 - August 1, 2024
Led relaunch projects (panorama-fachklinik.de in 2024 and smileeyes.de in 2022/2023); on-site and off-site SEO; developed content strategies; integrated HubSpot for events and contact forms; managed agencies and freelancers; implemented technical SEO for multiple German ophthalmology sites; set up tracking and reporting for paid campaigns and SEO.
Online Marketing Manager at Allianz X GmbH, Start-up Incubator, Munich
September 1, 2014 - December 1, 2014
Developed, implemented, and optimized SEA, Display, Facebook, YouTube campaigns; on-site and off-site SEO; content strategies for insurance websites; conducted A/B testing and analyzed heatmaps; agile project collaboration with design, IT, and founders; implemented tracking and reporting for paid campaigns and SEO.
Marketing Product Manager at Carpooling.com GmbH, Bla Bla Car, Munich
January 1, 2015 - March 1, 2017
Directed all marketing initiatives from concept to implementation across website, app, and app store; contributed to future product strategy; designed concepts and wireframes; conducted A/B testing and user surveys; implemented tracking and reporting for paid campaigns; developed and executed international SEO strategy.
SEO Trainee at Sprachdirekt Sprachreisen GmbH, München
April 1, 2013 - August 1, 2014
Learned SEO fundamentals; conducted keyword and competitor analyses; supported SEO campaigns; assisted with client workshops and training.
Marketing Trainee at baxpax Hostels & Hotels, Berlin
May 1, 2010 - March 1, 2013
Gained hands-on experience in marketing activities across a hospitality portfolio; contributed to campaigns, branding, and market research.

Education

Diplom - Betriebswirtin – Master’s equivalent in Business Administration at FHTW Berlin
January 11, 2030 - January 27, 2026
Travel and Tourism Management - Travel and Tourism Manager/Agent at FTI Touristik GmbH, Munich
January 11, 2030 - January 27, 2026

Qualifications

Employer Brand Manager - Certificate course
October 1, 2025 - December 31, 2025
Google Advertising Professional
June 1, 2012 - June 30, 2013
Intermediate English Course
September 1, 2008 - December 31, 2008
Certificate of Achievement
January 1, 2010 - April 30, 2010

Industry Experience

Software & Internet, Media & Entertainment, Education, Professional Services, Retail