Lead UX/UI Designer with 15+ years’ experience designing scalable, data-driven digital products across mobile and web. I’ve worked on complex, account-based platforms with strong overlap in SaaS principles, including modular design systems, reusable components, live data states, and continuous product iteration. I’m hands-on, commercially aware, and comfortable leading teams, whether that’s mentoring designers, shaping product direction, or solving complex UX problems that impact engagement and overall performance.…

David Woods

Lead UX/UI Designer with 15+ years’ experience designing scalable, data-driven digital products across mobile and web. I’ve worked on complex, account-based platforms with strong overlap in SaaS principles, including modular design systems, reusable components, live data states, and continuous product iteration. I’m hands-on, commercially aware, and comfortable leading teams, whether that’s mentoring designers, shaping product direction, or solving complex UX problems that impact engagement and overall performance.…

Available to hire

Lead UX/UI Designer with 15+ years’ experience designing scalable, data-driven digital products across mobile and web. I’ve worked on complex, account-based platforms with strong overlap in SaaS principles, including modular design systems, reusable components, live data states, and continuous product iteration.
I’m hands-on, commercially aware, and comfortable leading teams, whether that’s mentoring designers, shaping product direction, or solving complex UX problems that impact engagement and overall performance.

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Skills

Experience Level

Work Experience

Lead UI/UX Designer at GAN
June 1, 2021 - Present
Lead UX/UI Designer working across scalable, account-based digital platforms, directing user research, usability testing, prototyping, and interaction design across multiple gaming projects.
Senior UI/UX Designer at Derivco
August 1, 2015 - June 1, 2021
Worked on Betway Sports, designing and prototyping new features that improved user journeys and engagement, and mentored junior designers on design consistency.
Senior Digital Designer at Jagex Games Studio
August 1, 2012 - July 1, 2015
Produced UI, websites, and marketing assets for high-profile titles, ensuring consistency and providing creative feedback to junior designers.
Senior Digital Designer at Cuttsy & Cuttsy
July 1, 2011 - August 1, 2012
Delivered innovative design solutions for digital communication campaigns, strengthening agency capability in digital design.
Senior Designer at Promotion Line
August 1, 2006 - July 1, 2011
Delivered web, digital, and advertising concepts in a competitive environment, supporting a wide range of client needs.
Partner / Graphic Designer at Custardfish
October 1, 2003 - July 1, 2006
Co-founded and managed a design studio, gaining hands-on experience in client management and creative delivery across web and print.
Junior Designer at Chalk and Cheese
March 1, 2001 - July 1, 2003
Built a strong creative foundation in digital and print design while rapidly progressing from a junior role.

Education

BA (Hons) Graphic Design & Illustration at University of Suffolk
January 1, 2001 - January 1, 2004

Qualifications

Add your qualifications or awards here.

Industry Experience

Gaming, Media & Entertainment

Skills

Experience Level