Hi, I’m Francesca Ranieri, a highly driven marketing and brand leader with 18+ years of experience spanning marketing, sales, promotions and brand management. I turn research and insights into creative, growth‑driven solutions that seize opportunities and deliver revenue, customer growth, and stronger brand equity. I’m known for building high‑performance teams, delivering end‑to‑end campaigns, and driving measurable ROI in fast‑paced environments. I thrive on strategic thinking and hands‑on execution, bridging consumer insights with technology and media to craft compelling brand narratives. I love collaborating across functions, cultivating partnerships with major brands, and leading cross‑channel campaigns that unlock new revenue streams and long‑term growth.

Francesca Ranieri

Hi, I’m Francesca Ranieri, a highly driven marketing and brand leader with 18+ years of experience spanning marketing, sales, promotions and brand management. I turn research and insights into creative, growth‑driven solutions that seize opportunities and deliver revenue, customer growth, and stronger brand equity. I’m known for building high‑performance teams, delivering end‑to‑end campaigns, and driving measurable ROI in fast‑paced environments. I thrive on strategic thinking and hands‑on execution, bridging consumer insights with technology and media to craft compelling brand narratives. I love collaborating across functions, cultivating partnerships with major brands, and leading cross‑channel campaigns that unlock new revenue streams and long‑term growth.

Available to hire

Hi, I’m Francesca Ranieri, a highly driven marketing and brand leader with 18+ years of experience spanning marketing, sales, promotions and brand management. I turn research and insights into creative, growth‑driven solutions that seize opportunities and deliver revenue, customer growth, and stronger brand equity. I’m known for building high‑performance teams, delivering end‑to‑end campaigns, and driving measurable ROI in fast‑paced environments.

I thrive on strategic thinking and hands‑on execution, bridging consumer insights with technology and media to craft compelling brand narratives. I love collaborating across functions, cultivating partnerships with major brands, and leading cross‑channel campaigns that unlock new revenue streams and long‑term growth.

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Language

Italian
Fluent
English
Fluent
French
Intermediate
Hungarian
Intermediate

Work Experience

Marketing & Sales Consultant
February 1, 2024 - Present
Designed and executed end-to-end marketing & sales strategies for clients across industries, from brand positioning to social media content and performance marketing. Delivered measurable market wins through tailored, insight-driven strategies and enabled clients to reposition competitively and scale acquisition and revenue. Efficiently launched services, localized social media strategies and content, managed campaigns and increased ROI.
Head of Marketing at Getir
October 1, 2021 - January 1, 2024
Directed the marketing function across all channels (brand, digital, performance, social, media, PR & Communications, partnerships & sponsorships). Managed the full end-to-end funnel, multi-million budget, and acquisition targets, building a high‑performing team and delivering growth.
Head of Promotion & Content Scheduling at Sky
January 1, 2017 - January 1, 2021
Led promotion and content teams to enhance audience reach, promote brands & services, improve UX, and drive product adoption. Drove cross‑functional collaboration to optimize content scheduling and promotional activities.
Head of Media Planning at Sky
December 1, 2015 - January 1, 2017
Orchestrated the full operational rollout of TV initiatives, establishing a brand presence that drove market dominance year over year. Shaped media planning strategy and achieved significant increases in market share within two years.
Senior Strategic Marketing Manager at Mediaset
February 1, 2012 - November 1, 2015
Led go‑to‑market campaigns across Pay & Digital segments; managed multi‑million budgets; drove growth and revenue through strategic marketing initiatives and cross‑portfolio collaboration.
Brand Manager at Mediaset
February 1, 2011 - February 1, 2012
Managed owned brands and partnerships across multiple channels, improving brand equity and channel consistency while expanding partner relationships.
Marketing & Communications Manager at Mediaset
September 1, 2008 - February 1, 2011
Directed integrated marketing, PR, events and campaigns across owned, earned and paid media. Drove eCommerce revenue growth and market expansion through strategic campaigns.
Digital Marketing Analyst & New Business at Mediaset
April 1, 2006 - August 1, 2008
Managed digital marketing assessments, identified new business opportunities and oversaw digital analytics to drive growth.
Consultant Intern at ITL Group Kft
August 1, 2005 - December 1, 2005
Supported market analysis and partnership development for clients across sectors.

Education

Master in Entertainment Business Management at SDA Bocconi School of Management
January 1, 2006 - January 1, 2007
University Degree in Media Studies at IULM University
January 1, 2000 - January 1, 2005
BA courses at Suffolk University
January 1, 2003 - January 27, 2026
International Baccalaureate (IB) at American International School Budapest
January 1, 1995 - January 1, 1999

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Telecommunications, Wholesale & Distribution, Consumer Goods, Other