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I'm a social media strategist and digital storyteller with over four years of e-commerce and brand growth experience. I transform data into powerfully resonant content and high-performing campaigns that drive sales, build communities, and elevate brands across channels. I'm also an aspiring children’s book author who loves vintage fashion, debating, and a bit of armchair psychology—channeling curiosity and creativity into every project.…I'm a social media strategist and digital storyteller with over four years of e-commerce and brand growth experience. I transform data into powerfully resonant content and high-performing campaigns that drive sales, build communities, and elevate brands across channels. I'm also an aspiring children’s book author who loves vintage fashion, debating, and a bit of armchair psychology—channeling curiosity and creativity into every project.

Lynsey Saunders

Social Media Manager, Content Creator, Copywriter, +2

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I'm a social media strategist and digital storyteller with over four years of e-commerce and brand growth experience. I transform data into powerfully resonant content and high-performing campaigns that drive sales, build communities, and elevate brands across channels. I'm also an aspiring children’s book author who loves vintage fashion, debating, and a bit of armchair psychology—channeling curiosity and creativity into every project.…I'm a social media strategist and digital storyteller with over four years of e-commerce and brand growth experience. I transform data into powerfully resonant content and high-performing campaigns that drive sales, build communities, and elevate brands across channels. I'm also an aspiring children’s book author who loves vintage fashion, debating, and a bit of armchair psychology—channeling curiosity and creativity into every project.

Available to hire

I’m a social media strategist and digital storyteller with over four years of e-commerce and brand growth experience. I transform data into powerfully resonant content and high-performing campaigns that drive sales, build communities, and elevate brands across channels.
I’m also an aspiring children’s book author who loves vintage fashion, debating, and a bit of armchair psychology—channeling curiosity and creativity into every project.

Skills

Copywriting

Experience Level

Copywriting

Expert

Language

English

Fluent

Work Experience

Freelance Social Media Strategist at Freelance

April 1, 2025 - Present

Developed and launched viral campaigns (e.g., gender norms video) with 1.5M views; drove 30% sales uplift with a viral campaign; boosted Instagram reach tenfold (250k to 2.5M) and added 50k followers in 6 months; created the majority of brand content (copy, video, visuals); built an engaged Facebook community across four pages; managed 6-platform strategy, brand storytelling through UGC and TV concepting; led live campaigns increasing viewer engagement; optimized paid ad campaigns and influencer partnerships; owned content calendar and process development.

Social Media Manager & Strategist at Snag Group Ltd

September 1, 2022 - April 1, 2025

Developed and launched campaigns including viral videos; achieved 1.5M views and product sell-out; drove 30% sales uplift from a viral campaign; expanded Instagram reach (250k → 2.5M) and grew followers by 50k in 6 months; amplified underwear sales by 15% via influencer strategies; authored 85% of brand content (copy, video, visuals); built and managed a loyal Facebook community across four pages; executed live campaigns with higher engagement; top-tier cross-platform engagement for 12 months; managed paid ads, influencer & gifting partnerships; owned content calendar and process development.

Apprentice Entrepreneur at Snag Group Ltd

September 1, 2021 - September 1, 2022

Idea to pitch partnership with CEO resulting in product development; designed and delivered investment and product pitches; negotiated suppliers, managed budget and sales forecasting; collaborated with key stakeholders to meet tight launch timelines.

Executive Assistant at Warrego Energy Ltd

April 1, 2015 - June 1, 2021

Reduced supplier costs by 50% and implemented a new filing system; coordinated complex logistics and liaised with high-level investors and board members; sole responsibility for corporate governance management.