Led the creation of the My Wellness Coach program and facilitated its launch across 7 fitness center locations. Conducted competitive analysis to inform program development, and provided personalized coaching via text and Zoom, achieving high client satisfaction. Designed data-driven wellness plans using InBody scan metrics to optimize client results.

Founder at Mindsets and Reps

January 1, 2014 - Present

Fitness and Nutrition Consultation business delivering evidence-based, personalized nutrition and fitness plans for 250+ clients. Filmed, edited, created thumbnails, and wrote descriptions for YouTube videos. Performed keyword analysis and produced SEO-optimized articles, driving up to 20,000 pageviews per month.

Social Media Manager at Leading Edge Health (PrimeGENIX)

August 1, 2022 - March 1, 2023

Executed a TikTok strategy yielding viral content with 1.25 million views in under a month. Produced high-quality website articles on men’s health topics backed by multiple scientific references. Created an influencer marketing program, securing partnerships with 16 micro-influencers to promote products.

Social Media Manager at Gaspari Nutrition

May 1, 2011 - January 1, 2014

Developed monthly content calendar for social media across platforms. Tracked analytics in Sprout Social and Hootsuite to drive data-informed content strategies. Performed competitor analysis and market research for new product development.