I am an ambitious professional specializing in user-focused UX/UI and service design, with over 10 years of experience working with central and local government organisations such as Edinburgh, Scottish Borders, City of Westminster, Manchester City Council, Cabinet Office, and UK Health Security Agency. I have developed a broad set of skills across digital service design, product design, and responsive interfaces, always placing the user at the heart of every decision. I am passionate about turning research insights into practical, accessible solutions that improve public services and experiences for diverse users. I work hard to achieve the highest standards while helping clients reach their objectives by designing and delivering solutions that meet users’ needs. I build trusting relationships with stakeholders and teams, communicate clearly, and translate complex language into simple guidance, always advocating for inclusive, user-friendly services that align with government standards.

Lucia Prroni

PRO

I am an ambitious professional specializing in user-focused UX/UI and service design, with over 10 years of experience working with central and local government organisations such as Edinburgh, Scottish Borders, City of Westminster, Manchester City Council, Cabinet Office, and UK Health Security Agency. I have developed a broad set of skills across digital service design, product design, and responsive interfaces, always placing the user at the heart of every decision. I am passionate about turning research insights into practical, accessible solutions that improve public services and experiences for diverse users. I work hard to achieve the highest standards while helping clients reach their objectives by designing and delivering solutions that meet users’ needs. I build trusting relationships with stakeholders and teams, communicate clearly, and translate complex language into simple guidance, always advocating for inclusive, user-friendly services that align with government standards.

Available to hire

I am an ambitious professional specializing in user-focused UX/UI and service design, with over 10 years of experience working with central and local government organisations such as Edinburgh, Scottish Borders, City of Westminster, Manchester City Council, Cabinet Office, and UK Health Security Agency. I have developed a broad set of skills across digital service design, product design, and responsive interfaces, always placing the user at the heart of every decision. I am passionate about turning research insights into practical, accessible solutions that improve public services and experiences for diverse users.

I work hard to achieve the highest standards while helping clients reach their objectives by designing and delivering solutions that meet users’ needs. I build trusting relationships with stakeholders and teams, communicate clearly, and translate complex language into simple guidance, always advocating for inclusive, user-friendly services that align with government standards.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Work Experience

Service Designer / Video Editor at Hays Recruitment – London
December 1, 2023 - March 1, 2025
Gathered and managed stakeholder requirements, defined problems, and developed ideas and concepts. Supported pilots, created guidance visuals, and produced infographics and videos to aid engagement. Translated complex language into clear guidance and worked with cross‑functional teams to deliver user‑centred services.
Lead Service Designer at TPX Impact – Manchester
April 1, 2023 - August 1, 2023
Framed problems, tested assumptions, and guided idea/concept development. Created prototypes in Figma and supported pilots, with a focus on accessibility and government service standards. Collaborated with multi‑disciplinary teams to shape measurable outcomes.
Lead Service Designer at DXW – Leeds
September 1, 2022 - March 1, 2023
Contributed to research, design, test and build for Minimal Viable Product. Mapped existing processes, proposed improvements, and ran workshops with internal and external users to validate ideas.
Senior Service Designer at Opencast Software – Newcastle-upon-Tyne
April 1, 2022 - July 1, 2022
Evaluated how well a service met user and business needs, led multi‑disciplinary workshops, and produced design solutions aligned with GDS standards. Mentored others and promoted best practices in service design.
Senior Service Designer at UKHSA – London
October 1, 2021 - March 1, 2022
Identified stakeholder connections and opportunities for high‑profile projects, translated research into actionable design principles, and created lightweight prototypes to guide delivery.
Founder / Creative Director at Mantic Design Ltd – Northampton
October 1, 2021 - Present
Founded and led a design consultancy delivering digital services for Local Government; defined strategy, led cross‑functional teams, and ensured alignment with government service standards (GDS).
Digital Customer Experience Service Designer at Capita Plc – Coventry
October 1, 2018 - October 1, 2021
Supported and implemented design concepts for digital services across local government, improving customer experience and transformation initiatives.
Head of Customer Experience & Support at Jadu Ltd – Leicester
September 1, 2014 - October 1, 2018
Led client engagements, assessed needs, managed contracts, and drove strategic customer experience improvements for local government customers.
Ecommerce Web Project Manager at Aurora Commerce Ltd – Cambridge
November 1, 2012 - August 1, 2014
Managed projects for high‑value ecommerce clients, delivering international, multilingual websites and complex integrations while coordinating multiple stakeholders.
Web Project Manager at Results Corporation – Wellingborough
March 1, 2012 - November 1, 2012
Led web projects from assessment through launch, translating requirements into actionable plans and coordinating cross‑functional teams and third parties.
Head of Marketing at Dawsongroup Plc – Milton Keynes
November 1, 2010 - October 1, 2011
Evaluated business plans, designed marketing strategies, and supported growth initiatives across the group; managed contracts and presented to leadership.

Education

Master Certified Internet Webmaster at CIW
January 11, 2030 - January 27, 2026
Designer (Master CIW Professional) at CIW
January 11, 2030 - January 27, 2026
OCR Level 1 Certificate for IT Users (New CLAIT) at New CLAIT / OCR
January 11, 2030 - January 27, 2026
ICM 3-level certificate in accounting at ICM
January 11, 2030 - January 27, 2026

Qualifications

PhD in Automotive Design
January 11, 2030 - January 27, 2026
Certified Scrum Product Owner (CSPO)
January 11, 2030 - January 27, 2026
PRINCE2 Practitioner
January 11, 2030 - January 27, 2026
Master Certified Internet Webmaster
January 11, 2030 - January 27, 2026
Designer (Master CIW Professional)
January 11, 2030 - January 27, 2026
OCR Level 1 Certificate for IT Users (New CLAIT)
January 11, 2030 - January 27, 2026
Certified Scrum Product Owner (CSPO)
January 11, 2030 - January 27, 2026
PRINCE2 Practitioner
January 11, 2030 - January 27, 2026
ICM 3-level certificate in accounting
January 11, 2030 - January 27, 2026
PhD in Automotive Design
January 11, 2030 - January 27, 2026

Industry Experience

Government, Professional Services, Education, Software & Internet, Healthcare
    uniE608 Nature Friendly Farming Week promo video
    Social media promotional video for Nature Friendly Farming Week ft. Tony Juniper (The Chair of Natural England)

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