Mehak Bhatia

Engineered end-to-end automation pipelines using Zapier, GoHighLevel, and Zoho CRM, integrating web platforms (WordPress, Kajabi) with backend systems. Designed and implemented Deluge-based CRM automations for lead lifecycle management, workflow orchestration, reporting logic, and cross-system data synchronization. Developed and deployed AI-powered customer support agents to automate query handling, lead qualification, and customer engagement workflows. Implemented custom automation scripts on cloud infrastructure (AWS EC2 / S3) to support data processing, tracking, and secure storage.

Applied AI-driven analytics and forecasting tools to identify market trends, user behavior patterns, and optimization opportunities for digital platforms. Co-authored “The Wrench in Time”, contributing to research and strategy development on practical AI integration frameworks for business and technology use cases. Designed and executed data-informed lead generation campaigns using email automation and LinkedIn outreach, optimizing targeting, messaging, and conversion tracking.

Applied AI-driven analytics and forecasting tools to identify market trends, user behavior patterns, and optimization opportunities for digital platforms. Co-authored "The Wrench in Time", contributing to research and strategy development on practical AI integration frameworks for business and technology use cases. Designed and executed data-informed lead generation campaigns using email automation and LinkedIn outreach, optimizing targeting, messaging, and conversion tracking.