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I'm Karlie DeTavis, a marketing student specializing in brand storytelling, digital strategy, and engagement. I build cohesive brand identities, optimize SEO, and create consumer-focused content that drives measurable growth. I'm passionate about experiential marketing and branding, and I enjoy creating experiences that connect people with brands—from social and web to campaigns and events.…

Karlie DeTavis

Marketing Strategist, Web Developer, Content Creator, +2

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I'm Karlie DeTavis, a marketing student specializing in brand storytelling, digital strategy, and engagement. I build cohesive brand identities, optimize SEO, and create consumer-focused content that drives measurable growth. I'm passionate about experiential marketing and branding, and I enjoy creating experiences that connect people with brands—from social and web to campaigns and events.…

Available to hire

I’m Karlie DeTavis, a marketing student specializing in brand storytelling, digital strategy, and engagement. I build cohesive brand identities, optimize SEO, and create consumer-focused content that drives measurable growth.

I’m passionate about experiential marketing and branding, and I enjoy creating experiences that connect people with brands—from social and web to campaigns and events.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Marketing Strategist & Course Developer at WGU Go-To-Market Project

June 1, 2025 - Present

Developed a full go-to-market strategy for a dual-enrollment program focused on AI literacy, prompt engineering, and agentic systems for high school students. Collaborated with WGU stakeholders; led creative concepting and positioning for program materials; designed marketing deliverables and a course blueprint enabling students to earn AI-related minors in business, medical, and tech fields.

Website Developer & Creative Director at Evoke Charm Bar (IBC Program)

September 1, 2025 - Present

Co-founded a charm jewelry brand; built and managed the Shopify e-commerce website; created brand tone and visual identity across social, web, and ads. Produced UGC-style videos and social content while analyzing engagement data to guide creative strategy. Supported marketing, operations, and financial planning; business approved for a $2,000 loan and achieved $1,200 profit in the first week.

Social Media Marketing Intern at The Hickory Restaurant

March 1, 2025 - July 1, 2025

Produced daily content across multiple platforms, driving a 300% increase in engagement, 20% rise in weekly restaurant sales, and 30% increase in daycare enrollment. Designed and executed a catering campaign resulting in 20% growth in catering orders over three months. Filmed and edited short-form videos using Canva, Premiere Pro, and CapCut tools; collaborated with micro influencers to expand reach. Managed branded social media channels with a focus on visual storytelling, engagement, and consistent brand voice.

Web Development Intern at SBDX Couriers

January 1, 2026 - Present

Developed a guest-focused website experience that increased visibility and improved user navigation. Created and followed a content calendar for blogs and social media channels. Used SEO tools, Google Keyword Planner, and Canva to create content that boosted website visibility. Created a website using GoDaddy hosting platforms, using keywords to target local consumers.