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I'm Karlie DeTavis, a marketing student specializing in brand storytelling, digital strategy, and engagement. I build cohesive brand identities, optimize SEO, and create consumer-focused content that drives measurable growth. I'm passionate about experiential marketing and branding, and I enjoy creating experiences that connect people with brands—from social and web to campaigns and events.…

Karlie DeTavis

Marketing Strategist, Web Developer, Content Creator, +2

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I'm Karlie DeTavis, a marketing student specializing in brand storytelling, digital strategy, and engagement. I build cohesive brand identities, optimize SEO, and create consumer-focused content that drives measurable growth. I'm passionate about experiential marketing and branding, and I enjoy creating experiences that connect people with brands—from social and web to campaigns and events.…

Available to hire

I’m Karlie DeTavis, a marketing student specializing in brand storytelling, digital strategy, and engagement. I build cohesive brand identities, optimize SEO, and create consumer-focused content that drives measurable growth.

I’m passionate about experiential marketing and branding, and I enjoy creating experiences that connect people with brands—from social and web to campaigns and events.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Web Development Intern at SBDX Couriers

January 1, 2026 - Present

Developed a guest-focused website experience that increased visibility and improved user navigation. Created and followed a content calendar for blogs and social media channels. Used SEO tools, Google Keyword Planner, and Canva to create content that boosted website visibility. Created a website using GoDaddy hosting platforms, using keywords to target local consumers.

Website Developer & Creative Director at Evoke Charm Bar (IBC Program)

September 1, 2025 - Present

Co-founded a charm jewelry brand; built and managed the Shopify e-commerce website; created brand tone and visual identity across social, web, and ads. Produced UGC-style videos and social content while analyzing engagement data to guide creative strategy. Supported marketing, operations, and financial planning; business approved for a $2,000 loan and achieved $1,200 profit in the first week.

Marketing Strategist & Course Developer at WGU Go-To-Market Project

June 1, 2025 - Present

Developed a full go-to-market strategy for a dual-enrollment program focused on AI literacy, prompt engineering, and agentic systems for high school students. Collaborated with WGU stakeholders; led creative concepting and positioning for program materials; designed marketing deliverables and a course blueprint enabling students to earn AI-related minors in business, medical, and tech fields.

Social Media Marketing Intern at The Hickory Restaurant

March 1, 2025 - July 1, 2025

Produced daily content across multiple platforms, driving a 300% increase in engagement, 20% rise in weekly restaurant sales, and 30% increase in daycare enrollment. Designed and executed a catering campaign resulting in 20% growth in catering orders over three months. Filmed and edited short-form videos using Canva, Premiere Pro, and CapCut tools; collaborated with micro influencers to expand reach. Managed branded social media channels with a focus on visual storytelling, engagement, and consistent brand voice.