I am a strategic marketing leader with over 20 years of B2B/B2C experience spanning multiple verticals. I shape organizational brand narratives, partner with senior leadership and cross-functional teams to blend creativity with business insights to drive revenue growth. I excel at building scalable marketing operations, leading high‑performing teams, and delivering data-driven campaigns that boost brand awareness, customer acquisition, and retention. I thrive in ambiguity, simplify complexity, and communicate ideas with passion and purpose while aligning stakeholders toward measurable outcomes.…

Robert Bajac

I am a strategic marketing leader with over 20 years of B2B/B2C experience spanning multiple verticals. I shape organizational brand narratives, partner with senior leadership and cross-functional teams to blend creativity with business insights to drive revenue growth. I excel at building scalable marketing operations, leading high‑performing teams, and delivering data-driven campaigns that boost brand awareness, customer acquisition, and retention. I thrive in ambiguity, simplify complexity, and communicate ideas with passion and purpose while aligning stakeholders toward measurable outcomes.…

Available to hire

I am a strategic marketing leader with over 20 years of B2B/B2C experience spanning multiple verticals. I shape organizational brand narratives, partner with senior leadership and cross-functional teams to blend creativity with business insights to drive revenue growth.

I excel at building scalable marketing operations, leading high‑performing teams, and delivering data-driven campaigns that boost brand awareness, customer acquisition, and retention. I thrive in ambiguity, simplify complexity, and communicate ideas with passion and purpose while aligning stakeholders toward measurable outcomes.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Fractional Marketing Leader/Consultant at Self-Employed
January 1, 2019 - Present
Fractional/consulting marketing leadership across SaaS and B2B/B2C clients; led growth initiatives, ROI-driven digital campaigns, and marketing operations improvements.
VP, Marketing at Toronto French Montessori School
January 1, 2025 - Present
Contracted executive marketing leadership focusing on strategy, product/marketing alignment, and branding.
Marketing/Product Marketing Director at DecisivEdge
January 1, 2022 - December 31, 2024
Contract director responsible for marketing and product marketing strategy, demand generation, and go-to-market initiatives.
Marketing/Product Marketing Director at OrderEase
January 1, 2021 - December 31, 2022
Contract director for marketing/product marketing, GTM strategy and execution.
Marketing Director at ALLMAX Nutrition
January 1, 2019 - December 31, 2021
Contract marketing director leading brand strategy, campaigns and product launches; improved marketing operations.
Corporate Marketing Director at Innovite Health
January 1, 2013 - December 31, 2019
Led corporate marketing across channels; company later sold.
Marketing Manager at Seroyal
January 1, 2008 - December 31, 2013
Managed marketing programs; eCommerce launch and brand development.
Agency Account Supervisor at Beakbane Smart Brand Communications
January 1, 2003 - December 31, 2008
Led multiple B2B/B2C client engagements; integrated marketing programs and campaigns.
Account Manager at Branton Advertising
January 1, 2001 - December 31, 2002
Managed accounts for B2B/B2C clients; contributed to rebranding and marketing programs.

Education

Bachelor of Arts at University of Waterloo
January 1, 1994 - January 1, 1997
Bachelor of Science at University of Waterloo
January 1, 1991 - January 1, 1994

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Healthcare, Education, Professional Services, Retail, Manufacturing, Financial Services, Media & Entertainment, Energy & Utilities, Non-Profit Organization

Skills

Experience Level