Strategic marketing and events leader with 15+ years of experience driving brand, digital, and go-to-market strategies for organizations across Canada. I'm known for building high-performing teams, managing budgets, and delivering clarity, momentum, and calm execution to fast-paced, multi-priority environments while balancing creative storytelling with measurable business results.…

Janet Elizabeth Doyle

Strategic marketing and events leader with 15+ years of experience driving brand, digital, and go-to-market strategies for organizations across Canada. I'm known for building high-performing teams, managing budgets, and delivering clarity, momentum, and calm execution to fast-paced, multi-priority environments while balancing creative storytelling with measurable business results.…

Available to hire

Strategic marketing and events leader with 15+ years of experience driving brand, digital, and go-to-market strategies for organizations across Canada. I’m known for building high-performing teams, managing budgets, and delivering clarity, momentum, and calm execution to fast-paced, multi-priority environments while balancing creative storytelling with measurable business results.

See more

Language

English
Fluent

Work Experience

Account Manager at Full Blast Creative
January 1, 2024 - Present
Led marketing strategy, rebranding, and omni-channel marketing for a portfolio of B2B and B2C clients, improving brand positioning and KPI metrics.
Sales & Marketing Manager at Great Canadian Heli-Skiing
January 1, 2023 - December 31, 2024
Directed guest experience and marketing strategies for a luxury ski operation; revamped onboarding and payment processes; improved conversion rates and NPS.
Independent Consultant at Self-Employed / Independent
January 1, 2012 - December 31, 2021
Provided ROI analysis and destination marketing strategies to multiple partners, developing campaigns that achieved 10,000+ organic views in 30 days.
Sales, Marketing, & Events Manager at Hudson Bay Mountain Resort
January 1, 2019 - December 31, 2021
Directed marketing, events, and operations for a luxury resort generating $7M+ in annual revenue; oversaw Salesforce CRM, inventory, and cross-department collaboration.
Client Account Manager at Service Quality Measurement Group
January 1, 2017 - December 31, 2018
Advised C-suite executives from 32 global accounts on service performance improvements; led CRM-driven projects and produced strategic reports for boards and leadership.
Sales, Marketing, & Adventures Specialist at White Mountain Adventures
January 1, 2016 - December 31, 2017
Managed marketing and branding initiatives, developed photo/video content, and led outdoor and online campaigns that boosted brand awareness and new business.
Sales, Marketing, & Events Manager at Nakiska Ski Resort
January 1, 2014 - December 31, 2015
Directed sales strategy for RCR’s high-volume resort; managed group sales, hospitality services, registrations and media relations; organized events for 1,200+ participants.
Sales & Marketing Director at Arc Surveys
April 1, 2025 - August 1, 2025
Provided strategic leadership in expanding market presence through partnerships with municipal councils, realtors, developers, and home builders; educated real estate professionals on bylaws and city compliance, and developed marketing materials to improve client understanding and reduce friction.
Sales, Marketing, & Events Manager at Hudson Bay Mountain Resort
January 1, 2023 - January 1, 2024
Directed sales, marketing, and onboarding operations for a luxury resort generating $7M+ in annual revenue, overseeing Salesforce-based processes, inventory, and cross-department collaboration.
Consultant at Tourism Smithers
January 1, 2012 - December 31, 2021
Provided ROI analysis to the Destination Marketing Partnership and developed a destination marketing campaign strategy to achieve 10,000+ organic views in 30 days and reduce CPC from $33 to $4.
Sales, Marketing, & Adventure Specialist at White Mountain Adventures
January 1, 2016 - December 31, 2017
Managed marketing and branding initiatives, developed new photo and video content, and led outdoor and online advertising campaigns that increased brand awareness and drove new business.
Account Manager at Service Quality Measurement Group
January 1, 2017 - December 31, 2018
Advised C-suite executives on service performance improvement; implemented CRM-driven projects with cross-functional teams and delivered strategic KPI-focused reports to leadership.
Digital Marketing / Events Specialist at Winters Start Events
January 1, 2015 - December 31, 2016
Created digital marketing strategy, supporting international advertising stakeholders and regulatory considerations with innovative and resourceful solutions.

Education

Bachelor of Arts (Honours) in Law & Society, Kinesiology at York University
January 11, 2030 - January 27, 2026
Diploma in Business Management at Humber Institute of Technology
August 5, 2002 - June 6, 2005

Qualifications

Cultural Safety & Motivational Interviewing
January 11, 2021 - March 31, 2021
University of Alberta Courses

Industry Experience

Media & Entertainment, Travel & Hospitality, Professional Services, Real Estate & Construction, Software & Internet
    paper Case Study Seletion by BC Health Communities - Road Safety Handout
    Developed as part of the BC Healthy Communities Active School Transportation Pilot Project…
    uniE621 Arc Surveys - B2B Client Education - New Builds
    A popular infograph handout ideated and created as part of a presentation to B2B clients in a business development initiative.…
    uniE608 Local Secrets - Hudson Bay Mountain
    Responsible for marketing strategy, story development, talent coordination in cooperation with Snowseekers Media on behalf of Hudson Bay Mountain and Destination BC. Part of an integrated media shoot and campaign to promote the mountain and the greater destination.…
    uniE621 Arc Surveys - Client Education Content
    A handout I created for a client that quickly became a favourite among the community of real estate professionals they serve. This infograph explains the process of compliance for the City of Calgary, providing an easy to reference path of process for clients to understand exactly what comes next.…