Hi, I’m Luisa Hernandez, a graphic designer, educator, and founder of WhyNotStudio! based in New Orleans. I earned an MFA in Graphic Communications from the University of Houston and a BFA in Advertising and Graphic Design from Universidad Jorge Tadeo Lozano. I teach at universities across the United States and run my own design studio, combining branding, digital design, and interactive experiences for clients and students alike. My practice spans branding, UX/UI design, art direction, and installations. My artworks and installations have been shown in venues such as the SLU Contemporary Art Gallery in Hammond, LA, the Preston Contemporary Art Center in Las Cruces, NM, and Blaffer Gallery in Houston, TX. When I’m not teaching or designing, I create digital artworks and interactive installations that explore visual storytelling.…

Luisa Hernandez

Hi, I’m Luisa Hernandez, a graphic designer, educator, and founder of WhyNotStudio! based in New Orleans. I earned an MFA in Graphic Communications from the University of Houston and a BFA in Advertising and Graphic Design from Universidad Jorge Tadeo Lozano. I teach at universities across the United States and run my own design studio, combining branding, digital design, and interactive experiences for clients and students alike. My practice spans branding, UX/UI design, art direction, and installations. My artworks and installations have been shown in venues such as the SLU Contemporary Art Gallery in Hammond, LA, the Preston Contemporary Art Center in Las Cruces, NM, and Blaffer Gallery in Houston, TX. When I’m not teaching or designing, I create digital artworks and interactive installations that explore visual storytelling.…

Available to hire

Hi, I’m Luisa Hernandez, a graphic designer, educator, and founder of WhyNotStudio! based in New Orleans. I earned an MFA in Graphic Communications from the University of Houston and a BFA in Advertising and Graphic Design from Universidad Jorge Tadeo Lozano. I teach at universities across the United States and run my own design studio, combining branding, digital design, and interactive experiences for clients and students alike.

My practice spans branding, UX/UI design, art direction, and installations. My artworks and installations have been shown in venues such as the SLU Contemporary Art Gallery in Hammond, LA, the Preston Contemporary Art Center in Las Cruces, NM, and Blaffer Gallery in Houston, TX. When I’m not teaching or designing, I create digital artworks and interactive installations that explore visual storytelling.

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Skills

Experience Level

Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Assistant Professor of Graphic Design at Southeastern Louisiana University
January 1, 2022 - Present
Teaching Graphic Design courses, mentoring students, and contributing to curriculum development in the Department of Visual Arts and Design.
Graphic Design Adjunct Faculty at Louisiana State University
January 1, 2011 - January 1, 2014
Typography, Digital Imaging Techniques, and Digital Art; supervised student projects and collaborated on design coursework.
Graphic Design Adjunct Faculty at Towson University
January 1, 2010 - January 1, 2011
Digital Concepts: Structure and Illustration; taught and mentored design students.
Guest Speaker at New Mexico State University
January 1, 2009 - January 1, 2009
Delivered guest lectures and presentations within design programs.
Graphic Design Graduate Teaching Assistant at University of Houston
January 1, 2007 - January 1, 2008
Typography, Digital Illustration; assisted in teaching and course development.
Graphic Designer Freelance | Brand Design Consultant at LookFar
January 1, 2018 - January 1, 2019
Brand design, identity development, and design consulting for clients in New Orleans.
Lead UX | UI Designer at Metaclinic
January 1, 2017 - January 1, 2017
Lead user experience and interface design for digital products.
Creative Director, UX | UI Designer at Foryard NL
January 1, 2016 - January 1, 2017
Creative direction and UX/UI design for digital projects.
Graphic Designer | Art Director at Rapjab
January 1, 2014 - January 1, 2015
Branding, packaging, and web design for multiple clients including Kicking Mule Rum, Accu Trans, Fulton Alley Print.
Graphic Designer at Eat, Move, Grow
January 1, 2014 - January 1, 2015
Branding, print, and web design for a growth-focused organization.
Creative Director | Designer at Preston Contemporary Art Center
January 1, 2009 - January 1, 2010
Print collateral advertising and visual design for the center.
Art Director | Graphic Designer at Lopez Negrete Communications
January 1, 2008 - January 1, 2009
Art direction and design for major brands including Dr Pepper, 7UP, Walmart, Bank of America, Reliant.
Art Director at Novo Films
January 1, 2004 - January 1, 2004
Art director for TV commercials.
Art Director at JWT
January 1, 2003 - January 1, 2004
Art Director in Bogotá, Colombia.

Education

Master of Fine Arts at University of Houston
January 11, 2030 - January 1, 2008
Bachelor of Fine Arts at Universidad Jorge Tadeo Lozano
January 11, 2030 - January 1, 2003

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Media & Entertainment, Professional Services, Software & Internet, Retail

Skills

Experience Level