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I'm a senior graphic designer with 20+ years creating brand identities, digital experiences, and packaging across print and web. I enjoy turning concepts into visually compelling solutions that connect with audiences. I excel at collaborating with cross-functional teams, managing multiple projects, and delivering work that drives engagement and supports business goals.…

Ivan Ruiz

Graphic Designer, Designer, Brand Designer, +2

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I'm a senior graphic designer with 20+ years creating brand identities, digital experiences, and packaging across print and web. I enjoy turning concepts into visually compelling solutions that connect with audiences. I excel at collaborating with cross-functional teams, managing multiple projects, and delivering work that drives engagement and supports business goals.…

Available to hire

I’m a senior graphic designer with 20+ years creating brand identities, digital experiences, and packaging across print and web. I enjoy turning concepts into visually compelling solutions that connect with audiences.

I excel at collaborating with cross-functional teams, managing multiple projects, and delivering work that drives engagement and supports business goals.

Skills

Brand Identity

WordPress

Experience Level

Brand Identity

Expert

WordPress

Expert

Language

English

Fluent

Work Experience

Senior Designer at Goodman PR

January 1, 2026 - Present

Develop and execute creative assets for integrated marketing campaigns, including social media, digital ads, and branded content; design print collateral such as advertisements, postcards, and event materials; manage website updates and content publishing, ensuring brand consistency and timely execution.

Senior Graphic / Web Designer at Specialdocs

February 1, 2018 - December 1, 2025

Led the design and development of custom websites and landing pages, aligning visual direction with client brand identity and UX best practices; built responsive WordPress sites (Divi Builder) with custom CSS enhancements; collaborated with marketing teams to develop cohesive brand systems and digital campaigns; designed digital and print assets and managed multiple projects.

Senior Graphic Designer at Newell Brands

January 1, 2017 - January 1, 2018

Designed packaging systems and production-ready layouts aligned with established brand guidelines; developed 3D renderings and visual concepts for retail displays and POP materials; created print and promotional materials to support product launches and increase retail visibility.

Digital Marketing Graphic Designer at Take5 Media Group

January 1, 2014 - October 1, 2016

Designed and coded responsive marketing emails using HTML and CSS, ensuring cross-platform compatibility; developed landing pages and digital campaigns to improve user engagement and conversion rates; conducted testing and troubleshooting to optimize email deliverability and performance across major clients.

Senior Graphic Designer at Excel Design Team

October 1, 2010 - March 1, 2014

Oversaw incoming design projects, managed workflows and timelines, and ensured creative execution; served as lead designer across packaging, branding, print, and web projects; created presentation comps and 3D packaging renderings for client approvals.

Packaging Designer at Applica

February 1, 2004 - October 1, 2010

Designed packaging concepts and developed production-ready mechanicals for consumer products; created 3D packaging renderings to support product development and marketing initiatives; directed product photoshoots to ensure high-quality visual assets for packaging and campaigns; produced print advertising and in-store signage for product launches.