I am a seasoned creative strategist and art director with over 35 years of experience delivering multi-channel design solutions that align with brand guidelines and drive business outcomes. I pride myself on thoughtful, user-centered strategies and open communication that builds trust and fosters cross-functional collaboration. My career spans leading large campaigns, mentoring junior designers, and shaping design processes—from concept and shoots to production and critique. I thrive in fast-paced environments and enjoy translating complex requirements into compelling visual solutions.

Lisa Salvino

I am a seasoned creative strategist and art director with over 35 years of experience delivering multi-channel design solutions that align with brand guidelines and drive business outcomes. I pride myself on thoughtful, user-centered strategies and open communication that builds trust and fosters cross-functional collaboration. My career spans leading large campaigns, mentoring junior designers, and shaping design processes—from concept and shoots to production and critique. I thrive in fast-paced environments and enjoy translating complex requirements into compelling visual solutions.

Available to hire

I am a seasoned creative strategist and art director with over 35 years of experience delivering multi-channel design solutions that align with brand guidelines and drive business outcomes. I pride myself on thoughtful, user-centered strategies and open communication that builds trust and fosters cross-functional collaboration.

My career spans leading large campaigns, mentoring junior designers, and shaping design processes—from concept and shoots to production and critique. I thrive in fast-paced environments and enjoy translating complex requirements into compelling visual solutions.

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Language

English
Fluent

Work Experience

Experience Design Strategist at Vanguard
May 1, 2007 - February 17, 2025
Conceptualize, present, and execute thoughtful and highly engaging communication strategies to drive outcomes for high-visibility campaigns and internal/external initiatives. Collaborate with creative, business, and marketing teams to produce targeted, integrated materials with a frictionless user experience. Lead creative visioning for photoshoots, including shot lists, prop procurement, and art directing photographers. Facilitate departmental critiques to ensure brand consistency, lead LUMA brainstorming sessions applying design thinking to cross-department projects, and create design process improvements such as workflow diagramming. Mentor junior designers.
Freelance Art Director at The Design Barn
September 1, 2004 - May 1, 2007
Assisted Creative Director in all aspects of the creative process, including sales presentations and pitch meetings. Provided art direction, training, and supervision to freelance and part-time staff.
Graphic Designer (NEXIUM team) at AstraZeneca
March 1, 2002 - September 1, 2004
Led client meetings and translated clients’ requirements into specific action items. Designed and delivered branding-aligned solutions. Managed projects from pre-press through printing, including estimates, press checks, and management of final costs.
Art Director at Fitzgerald Esplin Advertising
May 1, 2000 - January 1, 2002
Developed and delivered design solutions, creative strategies, and branding for a diverse client base. Provided art direction, training, and supervision to freelance and part-time staff.
Graphic Designer at Rhône-Poulenc Rorer
January 1, 1989 - January 1, 2000
Designed corporate communications and oversaw all facets of project management, including the coordination of projects with outside vendors and agencies. Implemented process improvements and maintained quality control. Created and facilitated the “Bring Your Child to Work Day” program tailored to children with an interest in design and communications. Mentored interns.

Education

Graphic Design Major at Tyler School of Art
January 1, 1981 - January 1, 1985

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Media & Entertainment, Professional Services, Life Sciences, Education