I'm Carlos Ruiz de Villa, a Barcelona-based graphic designer with a passion for branding, packaging, and visual communication. Over the past eight years I’ve helped brands tell cohesive stories through thoughtful identity systems, packaging design, and strategic marketing materials. I thrive in collaborative, international settings and enjoy creating visually compelling solutions for food, lifestyle and hospitality brands. I’m driven by brand identity development, digital content creation, and promotional materials that engage audiences both online and at events. My approach blends creativity with practical marketing strategy, delivering cohesive visuals and effective campaigns across print and digital channels.

Carlos Ruiz de Villa

I'm Carlos Ruiz de Villa, a Barcelona-based graphic designer with a passion for branding, packaging, and visual communication. Over the past eight years I’ve helped brands tell cohesive stories through thoughtful identity systems, packaging design, and strategic marketing materials. I thrive in collaborative, international settings and enjoy creating visually compelling solutions for food, lifestyle and hospitality brands. I’m driven by brand identity development, digital content creation, and promotional materials that engage audiences both online and at events. My approach blends creativity with practical marketing strategy, delivering cohesive visuals and effective campaigns across print and digital channels.

Available to hire

I’m Carlos Ruiz de Villa, a Barcelona-based graphic designer with a passion for branding, packaging, and visual communication. Over the past eight years I’ve helped brands tell cohesive stories through thoughtful identity systems, packaging design, and strategic marketing materials. I thrive in collaborative, international settings and enjoy creating visually compelling solutions for food, lifestyle and hospitality brands.

I’m driven by brand identity development, digital content creation, and promotional materials that engage audiences both online and at events. My approach blends creativity with practical marketing strategy, delivering cohesive visuals and effective campaigns across print and digital channels.

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Language

Spanish; Castilian
Fluent
Italian
Fluent
English
Advanced

Work Experience

Graphic Designer & Marketing Strategist at Terra Cruda Winery
July 1, 2019 - December 31, 2025
Redesign of wine labels and packaging. Creation of visual content for social media and events. Design of printed materials: brochures, flyers, catalogs and corporate identity materials. Development of advertising materials for trade fairs and events. Creation of content for online and offline promotional campaigns. Development of online and offline sales strategies.
Graphic Designer - CAD Catalog Layout Designer at FIAM
January 1, 2019 - June 30, 2019
CAD catalog layout design. CAD design. Internal technical support and training.
Graphic Designer - CAD at DOOOR
October 1, 2018 - December 31, 2018
CAD catalog layout design. CAD design. Internship program.
Working Partner & Art Director at Fronte Mare
January 1, 2014 - December 31, 2018
Brand development and corporate identity creation. Design and development of cocktail menus. Social media graphics and promotional materials. Business plan development and sales strategies. Management of communication channels (Facebook, Instagram, Tripadvisor). Event planning and coordination.
Junior Designer at Aperitivo Illustrato
January 1, 2013 - December 31, 2013
Editorial layout design for quarterly publications.
Graphic Designer - CAD at FIAM
January 1, 2019 - June 1, 2019
CAD catalog layout design. CAD design. Internal technical support and training.
Partner & Art Director at FRONTE MARE
January 1, 2014 - January 1, 2018
Venue management and staff coordination. Brand development and corporate identity creation. Design and development of cocktail menus. Creation of social media graphics and promotional materials. Business plan development and sales strategies. Management of communication channels (Facebook, Instagram, TripAdvisor). Event planning and coordination.

Education

Woodworking & Interior Design at COSMOB ITS Legno Arredo, Pesaro
January 1, 2018 - January 1, 2020
Graphic Design & New Art Technologies at Academy of Fine Arts of Urbino
January 1, 2013 - January 1, 2016
Third Level Sommelier at AIS Marche - Associazione Italiana Sommelier
January 1, 2015 - January 1, 2018
Accounting Studies at Amistad Cubano-Sovietica Technical Institute of Accounting Studies
January 1, 2002 - January 1, 2007
Diploma at COSMOB ITS Legno Arredo
January 1, 2018 - January 1, 2020
Bachelor's Degree in Graphic Design & New Art Technologies at Academy of Fine Arts of Urbino
January 1, 2013 - January 1, 2016
Third level sommelier at AIS Marche - Associazione Italiana Sommelier
January 1, 2015 - January 1, 2018

Qualifications

Third Level Sommelier
January 1, 2015 - January 1, 2018
Accounting Studies
January 1, 2002 - January 1, 2007
Woodworking & Interior Design - ITS Legno Arredo
January 1, 2018 - January 1, 2020
Third level sommelier
January 1, 2015 - January 1, 2018

Industry Experience

Media & Entertainment, Consumer Goods, Travel & Hospitality, Professional Services, Retail