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Hi, I’m Rebecca Harris—a multi-disciplinary writer and brand strategist with 16+ years of experience creating bold brand voices, launching new brands, and reinventing iconic ones. I’ve built and mentored talented teams, and I love combining copy, strategy, and art direction to craft cohesive experiences across retail, digital, and experiential campaigns. My work spans global brands from Carter’s to handcrafted events at Lolliday. I enjoy turning complex ideas into clear, compelling storytelling, directing photoshoots, shaping brand books, and guiding creative through collaboration and AI-powered optimization to drive results.…Hi, I’m Rebecca Harris—a multi-disciplinary writer and brand strategist with 16+ years of experience creating bold brand voices, launching new brands, and reinventing iconic ones. I’ve built and mentored talented teams, and I love combining copy, strategy, and art direction to craft cohesive experiences across retail, digital, and experiential campaigns. My work spans global brands from Carter’s to handcrafted events at Lolliday. I enjoy turning complex ideas into clear, compelling storytelling, directing photoshoots, shaping brand books, and guiding creative through collaboration and AI-powered optimization to drive results.

Rebecca Harris

Copywriter, Brand Strategist, Art Director, +4

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Hi, I’m Rebecca Harris—a multi-disciplinary writer and brand strategist with 16+ years of experience creating bold brand voices, launching new brands, and reinventing iconic ones. I’ve built and mentored talented teams, and I love combining copy, strategy, and art direction to craft cohesive experiences across retail, digital, and experiential campaigns. My work spans global brands from Carter’s to handcrafted events at Lolliday. I enjoy turning complex ideas into clear, compelling storytelling, directing photoshoots, shaping brand books, and guiding creative through collaboration and AI-powered optimization to drive results.…Hi, I’m Rebecca Harris—a multi-disciplinary writer and brand strategist with 16+ years of experience creating bold brand voices, launching new brands, and reinventing iconic ones. I’ve built and mentored talented teams, and I love combining copy, strategy, and art direction to craft cohesive experiences across retail, digital, and experiential campaigns. My work spans global brands from Carter’s to handcrafted events at Lolliday. I enjoy turning complex ideas into clear, compelling storytelling, directing photoshoots, shaping brand books, and guiding creative through collaboration and AI-powered optimization to drive results.

Available to hire

Hi, I’m Rebecca Harris—a multi-disciplinary writer and brand strategist with 16+ years of experience creating bold brand voices, launching new brands, and reinventing iconic ones. I’ve built and mentored talented teams, and I love combining copy, strategy, and art direction to craft cohesive experiences across retail, digital, and experiential campaigns.

My work spans global brands from Carter’s to handcrafted events at Lolliday. I enjoy turning complex ideas into clear, compelling storytelling, directing photoshoots, shaping brand books, and guiding creative through collaboration and AI-powered optimization to drive results.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Sr. Copy Manager at Carter’s, Inc.

January 1, 2013 - Present

Led copy and content strategy for Carter’s, OshKosh B’gosh, Little Planet & Otter Avenue. Developed brand voices, redefined copy style and brand strategy; directed on-figure photoshoots; grew the team responsible for thousands of product descriptions monthly; managed retail signage, digital campaigns, packaging, direct mail, blog articles, storytelling site experiences, activations and copy optimization with AI.

Sr. Copywriter at Haverty’s Furniture

December 31, 2008 - January 1, 2013

Writing, art directing, producing and proofreading television, radio, direct mail, retail and social media campaigns.