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I’m a digital-focused marketing professional with 10+ years of international experience across performance marketing, brand development, and event activation. I’ve led end-to-end campaigns, built and optimized websites, and driven paid media, SEO, and content strategies to accelerate growth. I excel at coordinating agencies and cross-functional teams, turning data into actionable insights, and delivering integrated campaigns that align with sales objectives and brand strategy. My hands-on experience in branding, events, and activation helps bridge marketing with sales to expand reach from retail to wholesale.…I’m a digital-focused marketing professional with 10+ years of international experience across performance marketing, brand development, and event activation. I’ve led end-to-end campaigns, built and optimized websites, and driven paid media, SEO, and content strategies to accelerate growth. I excel at coordinating agencies and cross-functional teams, turning data into actionable insights, and delivering integrated campaigns that align with sales objectives and brand strategy. My hands-on experience in branding, events, and activation helps bridge marketing with sales to expand reach from retail to wholesale.

Iris Mahanty

Project Manager, Brand Designer, Content Creator, +1

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I’m a digital-focused marketing professional with 10+ years of international experience across performance marketing, brand development, and event activation. I’ve led end-to-end campaigns, built and optimized websites, and driven paid media, SEO, and content strategies to accelerate growth. I excel at coordinating agencies and cross-functional teams, turning data into actionable insights, and delivering integrated campaigns that align with sales objectives and brand strategy. My hands-on experience in branding, events, and activation helps bridge marketing with sales to expand reach from retail to wholesale.…I’m a digital-focused marketing professional with 10+ years of international experience across performance marketing, brand development, and event activation. I’ve led end-to-end campaigns, built and optimized websites, and driven paid media, SEO, and content strategies to accelerate growth. I excel at coordinating agencies and cross-functional teams, turning data into actionable insights, and delivering integrated campaigns that align with sales objectives and brand strategy. My hands-on experience in branding, events, and activation helps bridge marketing with sales to expand reach from retail to wholesale.

Available to hire

I’m a digital-focused marketing professional with 10+ years of international experience across performance marketing, brand development, and event activation. I’ve led end-to-end campaigns, built and optimized websites, and driven paid media, SEO, and content strategies to accelerate growth.

I excel at coordinating agencies and cross-functional teams, turning data into actionable insights, and delivering integrated campaigns that align with sales objectives and brand strategy. My hands-on experience in branding, events, and activation helps bridge marketing with sales to expand reach from retail to wholesale.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Croatian

Fluent

English

Fluent

Work Experience

Project Manager / Marketing & Communications at GLENS d.o.o.

September 1, 2022 - Present

Led end-to-end digital marketing activities, including website launch, SEO optimization, social media setup, paid campaigns, and content creation. Monitored and analyzed campaign performance and website analytics, using insights to optimize engagement and conversion. Planned and executed integrated marketing campaigns aligned with sales objectives and brand strategy. Coordinated branding development (visual identity, logo, marketing materials, POS communication). Conducted market and competitor analysis to identify growth opportunities and improve positioning. Managed agencies and external partners, ensuring timely delivery, budget control, and consistent brand execution. Supported business expansion from retail to wholesale through targeted marketing and activation initiatives.

Marketing Manager at TTNY d.o.o.

March 1, 2022 - September 30, 2023

Planned, briefed, and executed digital and offline marketing campaigns aligned with business goals. Increased social media engagement and follower growth by 30% through structured content planning and paid campaigns. Coordinated and delivered promotional events and workshops, strengthening brand awareness and customer engagement. Collaborated with designers and external partners on rebranding initiatives (website, product packaging, marketing materials). Optimized website content through SEO and keyword analysis, improving Google search visibility. Analyzed campaign results and prepared reports with recommendations for continuous improvement.

Design Project Manager / Marketing at TacBook Ltd

January 1, 2017 - June 30, 2021

Managed a rebranding and market expansion project for the U.S. market, contributing to expanded sales channels. Coordinated multi-channel digital marketing campaigns, increasing social media reach and engagement by 300%. Worked closely with creative teams and external partners to ensure consistent brand messaging. Supported product launches, events, and promotional activities across multiple U.S. states. Monitored KPIs and campaign performance to drive optimization and growth.

Marketing Assistant at San Diego Electric Sign

January 1, 2016 - January 31, 2017

Supported execution of digital marketing campaigns across social media platforms. Created and localized marketing materials including blog posts, newsletters, email campaigns, and promotional content. Managed company presence on Facebook, Instagram, LinkedIn, and Twitter. Prepared monthly and annual marketing performance reports. Assisted coordination between marketing, sales, and production teams.