Hello! I'm Chloe Tan Sin Hui, an Ecommerce Specialist based in Malaysia with hands-on experience managing global marketplaces, logistics, and financial operations. I thrive on turning data into actionable insights, streamlining processes, and building strong cross-functional partnerships to drive growth in ecommerce and accounting initiatives.

Tan Sin Hui, Chloe

Hello! I'm Chloe Tan Sin Hui, an Ecommerce Specialist based in Malaysia with hands-on experience managing global marketplaces, logistics, and financial operations. I thrive on turning data into actionable insights, streamlining processes, and building strong cross-functional partnerships to drive growth in ecommerce and accounting initiatives.

Available to hire

Hello! I’m Chloe Tan Sin Hui, an Ecommerce Specialist based in Malaysia with hands-on experience managing global marketplaces, logistics, and financial operations. I thrive on turning data into actionable insights, streamlining processes, and building strong cross-functional partnerships to drive growth in ecommerce and accounting initiatives.

See more

Language

English
Fluent

Work Experience

Ecommerce & Operations Specialist / Administrative Executive at BLUELAMBDA PTE LTD
November 1, 2020 - Present
Manage end-to-end Amazon operations across US, AU, SG, and EU markets, listing creation, FBA inventory, and PPC optimization. Protect brand integrity via Amazon Brand Registry and execute off-platform advertising strategies using Amazon DSP. Oversee local marketplaces (Shopee, Lazada, TikTok), managing account health, chat response rates, and major campaign events like 11.11. Conduct deep keyword research and campaign optimization to maintain high performance and low ACoS. Developed inventory projection systems to forecast replenishment needs, ensuring optimal stock levels and preventing stockouts. Liaise with China-based suppliers for product design and quality control, ensuring brand-consistent printing and manufacturing. Coordinate international logistics (DDP/FTZ), handle commercial invoicing (CI), and manage GST claims for Singapore shipments. Perform full-cycle accounting in Xero, including invoicing, bank reconciliation, and GST submissions. Manage Singapore and Malaysia payroll
Administrative Executive at Z AIRYO PTE LTD
July 1, 2018 - October 31, 2020
Plan and allocate locations daily delivery routes for drivers for both B2B and B2C platforms. Handle invoicing and payment collection (COD), reconciliation and gatekeeper of cash flow. Monthly driver payroll, SOA, and supplier payments; maintain pricing and local inventory. Bank reconciliation. Customer refunds and credit notes. Manage pricing for air flown items from Japan. Maintain and gatekeeper pricing for all air flown items and local inventory. Track and update inventory levels and place orders to ensure stock availability. Maintain good relationships with suppliers. Platforms used include Shopify and OpenCart.
Tutor and Consultant Executive at SUPER EDUCATION GROUP
December 1, 2016 - June 30, 2018
Handle tuition fee collection, liaise with parents on outstanding fees, act as consultant, recruit new students, monitor homework and improve student results. Communicate monthly with parents and manage subject responsibilities in primary level; handle bookkeeping and accounts responsibility for secondary level.
Administration at GOODCHOICE TRADING
April 1, 2015 - November 30, 2016
Ensure all payments proceed accordingly. Administrative tasks. Liaise with suppliers for cheaper and better goods. Manage customer orders, arrange delivery, invoicing and returns to supplier. Issue credit notes and prepare quotations. Resolve customer problems and complaints. Pack goods for delivery. Utilize Auto Count software for record-keeping.

Education

Advance Diploma in Business Management at The Association of Managers and Administrators
January 11, 2030 - May 1, 2018
Diploma in Business Management at The Association of Managers and Administrators
January 11, 2030 - May 1, 2017
LCCI Level 2 Certificate in Bookkeeping and Accounts at PEARSON Education Ltd
January 11, 2030 - January 1, 2014
GCE Ordinary Level / SPM Malaysia at SMK KAHANG
January 11, 2030 - January 1, 2014
Advance Diploma in Business Management at The Association of Managers and Administrators
January 11, 2030 - May 1, 2018
Diploma in Business Management at The Association of Managers and Administrators
January 11, 2030 - May 1, 2017
LCCI Level 2 Certificate in Bookkeeping and Accounts at Pearson Education Ltd
January 1, 2014 - January 28, 2026
GCE Ordinary Level / SPM at SMK KAHANG
January 11, 2030 - January 1, 2014

Qualifications

LCCI Level 2 Certificate in Bookkeeping and Accounts
January 11, 2030 - January 1, 2014
LCCI Level 2 Certificate in Bookkeeping and Accounts
January 1, 2014 - January 28, 2026

Industry Experience

Software & Internet, Retail, Education, Professional Services, Transportation & Logistics, Media & Entertainment