Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm passionate about nurturing talent and contributing to the growth of the global music industry. With extensive experience in operations and talent management, I'm focused on building long-lasting careers in the music industry, with a focus on approaching artists from an innovative perspective to enhance their artistry and create memorable experiences.…

Tomiwa Ayorinde

Project Manager, Music Supervisor, Marketing Strategist, +1





I'm passionate about nurturing talent and contributing to the growth of the global music industry. With extensive experience in operations and talent management, I'm focused on building long-lasting careers in the music industry, with a focus on approaching artists from an innovative perspective to enhance their artistry and create memorable experiences.…

Available to hire

I’m passionate about nurturing talent and contributing to the growth of the global music industry. With extensive experience in operations and talent management, I’m focused on building long-lasting careers in the music industry, with a focus on approaching artists from an innovative perspective to enhance their artistry and create memorable experiences.

Work Experience

Creator Marketing (Amplify U Trainee) at Universal Music Group

December 2, 2024 - December 31, 2024

1. Assisted the Creator Marketing team with campaigns for Jazzy, Flo, and more. 2. Researched, analysed and compiled influencers by subcultures using tools like Influencer Ignite, Cobrand and 3. Google sheets 4. General administrative duties. 5. Edited recap video

Marketing Assistant at Universal Music Publishing Group

September 2, 2024 - September 30, 2024

1. Conducted research to create engaging social media content to spotlight UMPG acts. 2. Developed briefs and curated playlists for sync placements in TV shows, collaborating with Universal Production Music department. 3. Assisted the Partnerships team in developing creative concepts for events and partnership programs. 4. Curated playlists for the A&R team, aimed at scouting new talent and enhancing music discovery. 5. Collaborated with multiple departments, including Marketing, A&R, Production Music, Digital, and Partnerships, to support key projects

Operations & Label Assistant (Part-time) at Outer South

January 2, 2023 - July 31, 2024

1. Developed marketing strategies from concept to execution for artists on the label roster, expanded fan bases and engagement on artists catalogue. 2. Facilitated song delivery and made pitches for marketing support from leading streaming platforms and music services - Spotify, Apple, Youtube Music, Tidal and more. 3. Compiled insights on song performance and trends with tools like Spotify for Artists, Apple Music for artistes, Chartmetric. 4. Identified and pursued new opportunities for collaborations with brands, sync, press, radio, TV, gaming, and podcasts. 5. General administrative duties.

Project Manager & A&R at Goje Music Distribution

May 3, 2021 - September 30, 2022

1. Orchestrated meticulous release planning and devised marketing strategies to optimize visibility and broaden reach for priority artists and labels like Sir Bastien, Yinka Bernie, Chase Music Group and more. 2. Successfully pitched releases to major digital streaming platforms, securing coveted editorial support and playlist placements. 3. Spearheaded artiste development campaigns.

Founder at The Rewamp Agency

September 1, 2021 - Present

Managed the careers of Naya Akini & other artists, focusing on brand strategy and creative direction. Facilitated Naya's published collaborations with Sony Music Publishing and Naya Akini's revolutionary artistry perspective.

Creator Marketing at Universal Music Group, London

January 1, 2022 - January 1, 2023

Executed innovative marketing campaigns to enhance artist engagement and drive growth opportunities for artists signed to Universal Music.