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Hi, I'm Eric Peterson, a creative director and brand strategist with 30+ years of experience driving award-winning campaigns for global brands. I lead cross-functional teams to deliver brand-defining creative across digital, video, packaging, and loyalty programs, shaping the look, voice, and experience that connects with customers. I excel at rebranding, storytelling, and building scalable creative systems that align with business goals and boost engagement. I thrive on turning ideas into actionable programs, mentoring talent, and partnering with leadership to drive growth and measurable results.…Hi, I'm Eric Peterson, a creative director and brand strategist with 30+ years of experience driving award-winning campaigns for global brands. I lead cross-functional teams to deliver brand-defining creative across digital, video, packaging, and loyalty programs, shaping the look, voice, and experience that connects with customers. I excel at rebranding, storytelling, and building scalable creative systems that align with business goals and boost engagement. I thrive on turning ideas into actionable programs, mentoring talent, and partnering with leadership to drive growth and measurable results.

Eric Peterson

Creative Director, Brand Strategist, Art Director, +2

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Hi, I'm Eric Peterson, a creative director and brand strategist with 30+ years of experience driving award-winning campaigns for global brands. I lead cross-functional teams to deliver brand-defining creative across digital, video, packaging, and loyalty programs, shaping the look, voice, and experience that connects with customers. I excel at rebranding, storytelling, and building scalable creative systems that align with business goals and boost engagement. I thrive on turning ideas into actionable programs, mentoring talent, and partnering with leadership to drive growth and measurable results.…Hi, I'm Eric Peterson, a creative director and brand strategist with 30+ years of experience driving award-winning campaigns for global brands. I lead cross-functional teams to deliver brand-defining creative across digital, video, packaging, and loyalty programs, shaping the look, voice, and experience that connects with customers. I excel at rebranding, storytelling, and building scalable creative systems that align with business goals and boost engagement. I thrive on turning ideas into actionable programs, mentoring talent, and partnering with leadership to drive growth and measurable results.

Available to hire

Hi, I’m Eric Peterson, a creative director and brand strategist with 30+ years of experience driving award-winning campaigns for global brands. I lead cross-functional teams to deliver brand-defining creative across digital, video, packaging, and loyalty programs, shaping the look, voice, and experience that connects with customers.

I excel at rebranding, storytelling, and building scalable creative systems that align with business goals and boost engagement. I thrive on turning ideas into actionable programs, mentoring talent, and partnering with leadership to drive growth and measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Executive Creative Director at Evenflo

June 1, 2022 - May 25, 2025

Led the brand rebrand across site, packaging, POP, social media, influencer partnerships, video, and OTT; Overhauled process systems (Asana, PM calendars, project schedules, timelines); Implemented AI processes for image creation/retouching, blog writing, product naming, video; Aligned creative output with business goals, increasing customer retention and loyalty KPIs; Hired, coached, and mentored creative talent across disciplines improving retention and collaboration.

Freelance Art Director / Creative Director

December 1, 2020 - June 1, 2022

Freelance art director/creative director work across multiple brands, delivering integrated campaigns and mentoring junior teams.

Creative Director at Bose

September 1, 2014 - December 1, 2020

Ran the NFL Sponsorship work; Directed multiple cross-functional creative teams spanning product categories and channels; Launched award-winning integrated campaigns (TV, social, digital, retail); Built a culture of innovation and feedback, fostering professional growth and award-winning output.

Freelance Art Director /Creative Director

June 1, 2013 - September 1, 2014

Freelance art director/creative director work across multiple brands.

Creative Director at Arnold Advertising

October 1, 2007 - June 1, 2013

Ran Carnival Cruise Lines, Fidelity and CVS accounts; Managed dozens of Art Directors and Copywriters.

Associate Creative Director at Hill, Holliday Advertising

May 1, 2005 - October 1, 2007

Ran the John Hancock account.

Associate Creative Director at McCann Erickson

March 1, 2004 - May 1, 2005

Created award-winning work for Nintendo, Washington Mutual, WA State Department of Health.