Ariana Leon

Development of visual content and graphic pieces for digital communication and social media, aligned with the organisation's visual identity. Active participation in development and consolidation of branding for projects and initiatives. Use of Adobe Creative tools: Illustrator, Photoshop, InDesign, and After Effects.

Winner of the academic contest for the event's visual identity. Created the graphic concept and visual identity applied to the event's communication.

Edited videos for social media and marketing campaigns. Assisted in defining visual communications strategies for brands and businesses. Planned and created graphic content (stories, reels, posts). Monitored digital trends and used AI tools to optimize results.