Available to hire
Hi, I’m Larisa Cociorva, a marketing and communications professional with 8+ years of experience delivering integrated campaigns across digital channels. I’ve led teams, collaborated with agencies, and built content strategies, brand visibility, and employer branding for corporate clients.
Over the years I’ve coordinated multi-channel campaigns, optimized social media calendars, and created materials that align with brand identity and global communications standards. I’m passionate about turning insights into engaging, measurable results and I’m currently on maternity leave while continuing to stay involved with the field.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Romanian, Moldavian, Moldovan
Fluent
English
Advanced
Spanish; Castilian
Advanced
Work Experience
Marketing Specialist at Catalyst Solutions
August 1, 2017 - April 1, 2018As part of the team responsible for Angajați de TOP Bucharest workshops, my activities included content marketing, email marketing, social media & digital marketing, sourcing and screening CVs, creating & managing Excel databases, and organizational activities and event/projects evaluation.
Marketing Specialist at Catalyst Solutions
May 1, 2018 - October 1, 2021Planned and executed national digital campaigns for corporate clients and employer branding projects. Managed paid campaigns, newsletters, and content marketing initiatives across multiple channels. Oversaw social media calendars, copywriting, and reporting for major recruitment projects (e.g., Angajatori de TOP). Worked with cross-functional teams to deliver integrated marketing plans. Planned online campaigns to support recruitment, brand visibility, and employer branding. Oversaw the company website to ensure alignment with brand identity and global communications standards. Developed visual materials and presentations with design and communications teams. A results-driven marketer with 8+ years’ experience in digital strategy and brand communication.
HR and Marketing Intern at Catalyst Solutions
August 1, 2017 - April 30, 2018Part of the team for Angajatori de TOP Bucharest workshops; activities included content marketing, email marketing, social media & digital marketing; sourcing and screening CVs; creating and managing Excel databases; organizational activities and event/project evaluation.
Presenter / Commercial Representative at Educativa
February 1, 2017 - June 30, 2017Presented study-abroad opportunities to 11th-grade students in Muntenia; delivered presentations and had the biggest number of presentations in the season.
Marketing & Communications Specialist at Catalyst Solutions
May 1, 2018 - October 1, 2021Plan and execute national digital campaigns for corporate clients and employer branding; manage paid campaigns; oversee social media calendars, copywriting, and reporting for major recruitment projects; collaborate with cross-functional teams to deliver integrated marketing plans; develop visual materials and presentations with design and communications teams.
Marketing & Communications Coordinator at ALTEN Romania
October 1, 2021 - February 22, 2022Coordinated the company's digital marketing strategy and communications across LinkedIn, Facebook and Instagram. Led a marketing team of 2-3 people; managed collaboration with the company's PR agency; oversaw content creation and internal communications, events, and HR marketing initiatives; built and analyzed social media calendars and ad reporting for recruitment projects (e.g., Angajatori de Top).
Marketing & Communications Coordinator at ALTEN Romania
April 1, 2022 - PresentContinuing role after maternity leave; coordinated digital marketing across channels; maintained brand identity and global communications standards; developed visual materials and presentations; tracked ad performance and aligned campaigns with business goals.
Freelance Marketing Consultant at Mile Digital Agency
January 1, 2021 - PresentManaging social media presence and online communities on Facebook, LinkedIn, and TikTok. Developing and implementing paid campaigns on Meta, LinkedIn, and TikTok Ads. Building content calendars and creative concepts aligned with the brand's communication tone. Tracking and optimizing ad performance for reach and engagement. Collaboration continued during maternity leave, maintaining active professional involvement.
Education
Bachelor’s Degree in Management and Business Communication at National University of Political Studies and Public Administration
January 1, 2013 - January 1, 2016Master’s Degree at National University of Political Studies and Public Administration
January 1, 2016 - January 1, 2018Master Degree at National University of Political Studies and Public Administration
October 1, 2016 - June 30, 2018Bachelor Degree at University Alexandru Ioan Cuza
October 1, 2013 - June 30, 2016Bachelor's Degree at National University of Political Studies and Public Administration
January 1, 2016 - January 1, 2018Bachelor's Degree at Alexandru Ioan Cuza University
January 1, 2013 - January 1, 2016Qualifications
Driver's license - Category B
January 11, 2030 - February 3, 2026Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Education, Other
Managed 2 Facebook Pages, 1 TikTok Page, LinkedIn Page and Instagram for a bussines in financial industry
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