I am an experienced e-commerce and digital marketing professional with a proven track record of driving revenue and expanding markets. I thrive on envisioning the big picture while translating it into actionable, detail-driven strategies, and I’ve earned two corporate awards and broad recognition for my work. As a collaborative leader, I inspire teams to excel and foster creative, high-performing environments. My hands-on experience spans Amazon, Shopify, Kindle Direct Publishing, CapCut video production, Canva design, and end-to-end digital campaigns across paid, organic, and affiliate channels, all aimed at increasing traffic, engagement, and conversions.

Zoya Khan

I am an experienced e-commerce and digital marketing professional with a proven track record of driving revenue and expanding markets. I thrive on envisioning the big picture while translating it into actionable, detail-driven strategies, and I’ve earned two corporate awards and broad recognition for my work. As a collaborative leader, I inspire teams to excel and foster creative, high-performing environments. My hands-on experience spans Amazon, Shopify, Kindle Direct Publishing, CapCut video production, Canva design, and end-to-end digital campaigns across paid, organic, and affiliate channels, all aimed at increasing traffic, engagement, and conversions.

Available to hire

I am an experienced e-commerce and digital marketing professional with a proven track record of driving revenue and expanding markets. I thrive on envisioning the big picture while translating it into actionable, detail-driven strategies, and I’ve earned two corporate awards and broad recognition for my work.

As a collaborative leader, I inspire teams to excel and foster creative, high-performing environments. My hands-on experience spans Amazon, Shopify, Kindle Direct Publishing, CapCut video production, Canva design, and end-to-end digital campaigns across paid, organic, and affiliate channels, all aimed at increasing traffic, engagement, and conversions.

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Language

English
Fluent

Work Experience

Freelance Digital Content Creator & Amazon Marketing Specialist at Self-Employed
August 1, 2025 - Present
Managed end-to-end Amazon-based digital projects, including Amazon Associates Affiliate Marketing and Kindle Direct Publishing (KDP). Created and promoted content across online forums and social media to drive traffic, engagement, and conversions. Designed children’s storybooks and marketing visuals using Canva, ensuring print-ready and Kindle-compatible formatting. Wrote and self-published original storybooks on Amazon KDP, optimizing titles, keywords, and descriptions for discoverability. Produced short-form promotional and storytelling videos using CapCut, incorporating royalty-free stock assets from Pexels. Promoted affiliate products through content-sharing forums and social platforms while complying with Amazon Associates guidelines. Conducted product and keyword research to identify high-demand opportunities and improve performance. Analyzed engagement and affiliate metrics to refine content and marketing strategies.
E-Commerce Project Manager at Caffeine Lab
January 1, 2018 - February 1, 2020
Developed a dedicated e-commerce strategy to meet sales objectives and launched an e-commerce site on Shopify. Managed and coordinated sales operations across sites (content updates, tagline selection, etc.). Worked on web marketing channels including PPC, Organic SEO, and social networks to increase website activity. Implemented technical changes on the existing site to optimize sales conversions. Planned, coordinated, and executed the digital marketing strategy across all digital channels to achieve high sales impact.
Senior Executive - Brand Management at Axact Pvt Limited
April 1, 2014 - October 1, 2016
Planned and executed integrated digital marketing strategies across brand communication, promotion, placement, and sales, driving monthly revenues beyond $50,000. Managed multi-channel digital campaigns including SEO, web, and social media marketing to improve visibility, lead generation, and conversion rates. Oversaw lead funnels, CRM operations, and P&L performance, optimizing advertising spend and ROI. Developed and managed marketing assets and communication channels such as websites, blogs, email campaigns, social communities, and SEO-driven content. Coordinated cross-functional teams (design, SEO, sales, media, IT) to ensure timely execution, data alignment, brand reputation management, and continuous optimization.
Executive Research Analyst at Axact Pvt Limited
October 1, 2011 - March 1, 2014
Ensured order alignment across availability, lead times, compliance requirements, and contractual terms, consistently meeting deadlines. Analyzed implementation challenges and introduced process improvements to enhance operational efficiency and effectiveness. Drove product sales by providing guidance, negotiation support, and ongoing coaching to sales teams. Collaborated with business unit managers, sales, and product compliance teams to set sales objectives, monitor performance, and maintain strong cross-functional relationships. Conducted regional sales opportunity analysis and product performance research, delivering qualitative and quantitative insights using analytical tools such as SPSS.

Education

Digital Marketing Certificate at Udemy
January 1, 2022 - January 29, 2026
MBA: Finance at Bahria University
January 1, 2011 - January 29, 2026
BBA: Finance at Bahria University
January 1, 2010 - January 29, 2026
MBA at Bahria University
January 11, 2030 - January 1, 2011
BBA at Bahria University
January 11, 2030 - January 1, 2010
Digital Marketing Certificate at Udemy
January 11, 2030 - January 1, 2022

Qualifications

Digital Marketing Certificate
January 1, 2022 - January 29, 2026
Best Trainer Award
August 1, 2012 - January 29, 2026
Performer of the Month
January 1, 2013 - January 29, 2026
Performer of the Month
April 1, 2014 - January 29, 2026
Performer of the Month
July 1, 2014 - January 29, 2026
Performer of the Month
February 1, 2015 - January 29, 2026
Performer of the Month
March 1, 2015 - January 29, 2026
Performer of the Month
April 1, 2015 - January 29, 2026
Best Trainer Award
August 1, 2012 - March 5, 2026
Performer of the Month
January 1, 2013 - March 5, 2026
Performer of the Month
April 1, 2014 - March 5, 2026
Performer of the Month
July 1, 2014 - March 5, 2026
Performer of the Month
February 1, 2015 - March 5, 2026
Performer of the Month
March 1, 2015 - March 5, 2026
Performer of the Month
April 1, 2015 - March 5, 2026

Industry Experience

Software & Internet, Retail, Media & Entertainment, Professional Services, Education