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I am a passionate and results-driven Social Media and Communications Manager with 8+ years of experience leading digital campaigns, brand storytelling, and online community growth across financial services, cybersecurity, and consumer brands. I have a proven track record of developing high-impact social media strategies that grow engagement, strengthen brand voice, and drive business goals. I am a certified digital marketing professional with deep experience in B2B and B2C environments.…I am a passionate and results-driven Social Media and Communications Manager with 8+ years of experience leading digital campaigns, brand storytelling, and online community growth across financial services, cybersecurity, and consumer brands. I have a proven track record of developing high-impact social media strategies that grow engagement, strengthen brand voice, and drive business goals. I am a certified digital marketing professional with deep experience in B2B and B2C environments.

ADEYEMI BENEDICTA FALADE

Social Media Manager, Content Creator, Digital Marketer, +2

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I am a passionate and results-driven Social Media and Communications Manager with 8+ years of experience leading digital campaigns, brand storytelling, and online community growth across financial services, cybersecurity, and consumer brands. I have a proven track record of developing high-impact social media strategies that grow engagement, strengthen brand voice, and drive business goals. I am a certified digital marketing professional with deep experience in B2B and B2C environments.…I am a passionate and results-driven Social Media and Communications Manager with 8+ years of experience leading digital campaigns, brand storytelling, and online community growth across financial services, cybersecurity, and consumer brands. I have a proven track record of developing high-impact social media strategies that grow engagement, strengthen brand voice, and drive business goals. I am a certified digital marketing professional with deep experience in B2B and B2C environments.

Available to hire

I am a passionate and results-driven Social Media and Communications Manager with 8+ years of experience leading digital campaigns, brand storytelling, and online community growth across financial services, cybersecurity, and consumer brands. I have a proven track record of developing high-impact social media strategies that grow engagement, strengthen brand voice, and drive business goals.

I am a certified digital marketing professional with deep experience in B2B and B2C environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Advanced

Work Experience

Social Media & Content Manager at Cyderes

October 1, 2022 - Present

Lead organic social strategy and support paid digital campaigns for a global cybersecurity company, driving audience growth, engagement, and brand trust. Partner with demand generation teams and external agency partners to develop campaign messaging, creative briefs, and social assets for digital advertising. Translate cybersecurity concepts into audience-focused content, including copywriting for email and display campaigns. Analyze campaign performance across organic and paid social, delivering insights and optimization recommendations. Spearheaded the launch of an employee advocacy program, driving a 15% increase in earned media in the first year. Initiated a LinkedIn newsletter, growing subscribers to over 10,000 in five months and supporting broader brand and thought leadership objectives. Support PR by coordinating messaging, writing press releases, monitoring coverage, and aligning earned media with paid and owned digital efforts.

Social Media & Digital Brand Manager at Pepsi Co (Seven-Up Bottling Company)

June 1, 2021 - August 1, 2022

Managed multi-brand digital and social strategies, integrating organic content, influencer partnerships, and paid social advertising to strengthen brand sentiment and audience engagement. Oversaw end-to-end content creation, production, and promotion across owned and third-party platforms. Collaborated with creative, media, and influencer agencies to plan, execute, and optimize digital advertising campaigns while managing media budgets. Adapted global brand campaigns for local audiences and delivered high-performing social content for brands including Pepsi and Lipton Ice Tea. Leveraged partnerships and sponsorships to drive relevance, reach, and engagement across channels.

Group Social Media & Digital Manager at Jotna Limited

June 1, 2019 - May 1, 2021

Developed and executed integrated digital communication strategies for multiple FMCG brands, combining creative storytelling with paid digital media to drive brand growth. Served as primary liaison between creative agencies, digital media agencies, and internal stakeholders to ensure seamless campaign execution. Supported new product launches through coordinated digital advertising, influencer engagement, and PR initiatives, introducing innovative digital sampling approaches. Led a turnaround of La Casera Apple’s social presence, improving brand sentiment by over 60% and brand equity scores from 0.8% to 2.0%.

Social Media and Online Engagement Officer at Union Bank PLC

September 1, 2017 - May 1, 2019

Supported digital and social campaigns for a leading financial institution, collaborating with internal marketing teams and external agencies to deliver compliant, high-engagement content. Assisted with paid social initiatives and campaign optimization, contributing to increased views and online engagement. Moderated online communities in line with brand and regulatory guidelines, supporting reputation management and customer trust. Helped launch the Social Media Ambassadors Program to drive employee advocacy.

Social Content Strategist at Isobar (Media Fuse Dentsu Aegis Network)

January 1, 2017 - Present

Provided social media strategy and project coordination for clients, collaborating with creative and media teams to deliver integrated digital campaigns.

Client Service Executive at BHM Group

January 1, 2015 - January 1, 2017

Supported client services and digital campaigns, acting as a bridge between clients and internal teams to ensure timely and effective delivery.

Content Editor at Wazoo Limited

January 1, 2014 - January 1, 2014

Edited and produced content for digital campaigns, helping to elevate content quality and consistency across channels.

Role at Wow Communications

January 1, 2013 - January 1, 2013

Early career role in communications and content development.