Available to hire
I’m Jelena Gagic, a Belgrade-based graphic designer, artist, and fashion designer with a passion for translating ideas into cohesive visual identities. I’ve led creative direction for brands, launched my own design studio, and collaborated with global names, bringing a strong eye for detail, branding, and editorial aesthetics to every project.
I’m actively involved in ULUPUDS, the Serbian Association of Applied Arts, and I founded the Art of Comma fashion brand. My work spans branding, print, packaging, web visuals, and fashion design, with a dedication to bridging art and commercial communication through thoughtful, expressive design.
Experience Level
Language
English
Fluent
Croatian
Fluent
Work Experience
Freelance Art Director – Graphic Designer at Vinokultura Journal
January 1, 2024 - PresentOn this platform dedicated to enthusiasts of original creations—whether in wine, gastronomy, visual arts, literature, or music—I am responsible for supervising the visual design of the website and creating graphic solutions for social media.
Freelance Graphic Designer at BWW–Belgrade Wine Week
January 1, 2019 - PresentFor the BWW wine event, held annually in October, I am responsible for designing graphic materials—including presentations, selected web banners, print ads, social media visuals, posters, ID cards, vouchers, and more.
Graphic Designer at NEFA furniture
January 1, 2018 - December 31, 2018During my time at NEFA, I designed various types of marketing materials such as ads, banners, and more.
Graphic Designer at SKY COMM GROUP
January 1, 2017 - December 31, 2017For this company, I mainly designed brochures, web content such as Facebook posts, presentations, and more.
Founder and Creative Director at Feel Free Design
January 1, 2012 - December 31, 2016Over the years, I have worked on a variety of projects, including brochures, book covers, materials for print campaigns, and other promotional content. I was responsible for every aspect of the creative process – from initial sketches and conceptual ideas, through the development of visual identity and branding, to the final implementation of the solution. As always in my work, I paid special attention to detail and consistency in communication. Among the clients I have had the opportunity to work with, companies such as Coca-Cola, BASF, and Syngenta stand out.
Graphic Designer at GORENJE
January 1, 2008 - December 31, 2011My responsibilities included designing printed materials such as monthly catalogs, advertisements, brochures, as well as branding for promotional materials. I also worked on designing ads for products exclusively created by Karim Rashid for Gorenje.
Graphic Designer at WEG Technology
January 1, 2007 - December 31, 2008On a monthly basis, I designed brochures that were published in various magazines. I was responsible for designing logos for small home appliances, as well as branding promotional materials. Additionally, one of my duties was overseeing the printing process.
Graphic Designer at Idea Plus Communications
January 1, 2008 - December 31, 2009I was involved in developing the advertising campaign concept for UniCredit Bank, as well as creating graphic solutions for Philip Morris and McDonald’s.
Freelance Graphic Designer at Freelance
January 1, 2003 - December 31, 2005Intern in Graphic Designer position at New Moment
January 1, 2005 - December 31, 2005Intern in the position of Graphic Designer; I was engaged as a team member on the web design project for the Avon.
Education
Diploma in Architectural-Technical Studies at Architectural–Technical School, Belgrade
January 1, 1992 - January 1, 1996Bachelor's degree in Graphic Design at The College of Fine and Applied Arts (Department of Graphic Design), Belgrade
January 1, 2000 - January 1, 2003Qualifications
Industry Experience
Media & Entertainment, Professional Services, Education, Healthcare
Experience Level
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