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I am a senior-level social media strategist with 6+ years of experience driving brand growth, engagement, and community connection within the regulated cannabis industry. I excel at multi-market social strategies, performance analysis, and translating insights into compliant, high-impact content. I thrive on mobile-first content creation, in-field activations, and cross-functional collaboration across marketing, retail, and corporate communications teams. I am hands-on with content creation, influencer partnerships, and event activations, with a knack for building authentic brand voice and customer relationships. I thrive in fast-paced markets like Florida and am passionate about education and patient access in cannabis, delivering campaigns that balance creativity with compliance.…I am a senior-level social media strategist with 6+ years of experience driving brand growth, engagement, and community connection within the regulated cannabis industry. I excel at multi-market social strategies, performance analysis, and translating insights into compliant, high-impact content. I thrive on mobile-first content creation, in-field activations, and cross-functional collaboration across marketing, retail, and corporate communications teams. I am hands-on with content creation, influencer partnerships, and event activations, with a knack for building authentic brand voice and customer relationships. I thrive in fast-paced markets like Florida and am passionate about education and patient access in cannabis, delivering campaigns that balance creativity with compliance.

Rebekah Thomas Logie

Social Media Manager, Content Creator, Content Producer, +2

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I am a senior-level social media strategist with 6+ years of experience driving brand growth, engagement, and community connection within the regulated cannabis industry. I excel at multi-market social strategies, performance analysis, and translating insights into compliant, high-impact content. I thrive on mobile-first content creation, in-field activations, and cross-functional collaboration across marketing, retail, and corporate communications teams. I am hands-on with content creation, influencer partnerships, and event activations, with a knack for building authentic brand voice and customer relationships. I thrive in fast-paced markets like Florida and am passionate about education and patient access in cannabis, delivering campaigns that balance creativity with compliance.…I am a senior-level social media strategist with 6+ years of experience driving brand growth, engagement, and community connection within the regulated cannabis industry. I excel at multi-market social strategies, performance analysis, and translating insights into compliant, high-impact content. I thrive on mobile-first content creation, in-field activations, and cross-functional collaboration across marketing, retail, and corporate communications teams. I am hands-on with content creation, influencer partnerships, and event activations, with a knack for building authentic brand voice and customer relationships. I thrive in fast-paced markets like Florida and am passionate about education and patient access in cannabis, delivering campaigns that balance creativity with compliance.

Available to hire

I am a senior-level social media strategist with 6+ years of experience driving brand growth, engagement, and community connection within the regulated cannabis industry. I excel at multi-market social strategies, performance analysis, and translating insights into compliant, high-impact content. I thrive on mobile-first content creation, in-field activations, and cross-functional collaboration across marketing, retail, and corporate communications teams.

I am hands-on with content creation, influencer partnerships, and event activations, with a knack for building authentic brand voice and customer relationships. I thrive in fast-paced markets like Florida and am passionate about education and patient access in cannabis, delivering campaigns that balance creativity with compliance.

Skills

Experience Level

Expert

Expert

Expert

Expert

Work Experience

Event Coordinator & Physician Outreach at Vidacann/Planet 13

August 1, 2024 - July 1, 2025

Identified and coordinated local community events and physician outreach opportunities to support brand growth and patient education. Developed compliant event strategies aligned with regional market goals and business objectives. Built and maintained strong physician relationships while developing a statewide strategy for physician engagement and collaboration. Collaborated with marketing and retail teams to align event initiatives with broader brand and social strategies. Assumed retail responsibilities to support operations during staffing shortages.

Social Media Manager at Parallel/Surterra Wellness

May 1, 2019 - March 1, 2024

Led social media strategy and execution for one of Florida’s leading cannabis brands within a highly regulated environment, supporting brand growth across multiple regional markets. Implemented and executed social media strategies aligned with overall marketing and business objectives across five markets. Captured and produced mobile-first content, including Reels and video, at cultivation centers, retail locations, community events, and brand activations. Analyzed platform performance and audience behavior, delivering biweekly Voice of the Customer reports and monthly performance dashboards to inform content optimization and campaign planning. Translated social data and insights into actionable recommendations that strengthened brand storytelling, engagement, and campaign effectiveness. Ensured all social content adhered to cannabis compliance regulations while balancing creativity, authenticity, and audience engagement. Developed and maintained a consistent brand tone of voice acro

Lead Guide/Patient Advocate at Surterra Wellness

April 1, 2018 - May 1, 2019

Served as a frontline brand representative while supporting retail operations, team training, and community engagement initiatives. Trained and mentored new team members on brand standards, customer experience, and compliance best practices. Supported in-store activations, promotional events, and community outreach, gathering real-time customer insights to inform marketing and social content. Represented the brand at trade shows and marketing events, supporting integrated marketing and social amplification efforts. Maintained deep knowledge of cannabis products, regulations, and industry developments to educate customers and physicians. Strengthened customer relationships through personalized service, contributing to brand loyalty and repeat engagement. Coordinated with cross-department teams to ensure smooth operations and consistent brand messaging.

Marketing Strategist at Advisors Platform

January 1, 2018 - May 1, 2018

Developed and executed digital marketing and social media strategies for multiple client accounts, driving measurable growth. Increased social followers by 60% across platforms including Instagram, Facebook, LinkedIn, and Twitter. Utilized analytics and performance data to optimize content, paid campaigns, and messaging through A/B testing. Conducted competitive analysis and audience research to refine campaign strategy and improve ROI. Created social content using Canva and platform-native tools to support product launches and brand initiatives.

Administration Officer at Auto Wholesalers of America

August 1, 2014 - December 1, 2017

Managed day-to-day administrative operations, customer communications, and social media presence. Handled public relations inquiries and maintained brand reputation across customer touchpoints. Supported database management, correspondence, and vendor coordination. Preparing expense reports, managing budgets, and overseeing procurement of office supplies and equipment. Maintaining confidential files, managing databases, and managing incoming/outgoing correspondence.