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Hi, I’m R. Kaswena, a results-driven E-commerce and Digital Marketer with over 5 years of experience driving multi-regional growth through data-backed strategies. I’ve scaled user acquisition by thousands in short windows, managed significant trade volumes, and led cross-functional teams to deliver high-impact campaigns across Shopify stores and global markets. I excel in full-funnel marketing (SEO/SEM/ EDM), lifecycle management to maximize ROI and customer lifetime value, and turning insights into action. I’m passionate about collaborating with product, design, sales, and compliance teams to build sustainable growth.…Hi, I’m R. Kaswena, a results-driven E-commerce and Digital Marketer with over 5 years of experience driving multi-regional growth through data-backed strategies. I’ve scaled user acquisition by thousands in short windows, managed significant trade volumes, and led cross-functional teams to deliver high-impact campaigns across Shopify stores and global markets. I excel in full-funnel marketing (SEO/SEM/ EDM), lifecycle management to maximize ROI and customer lifetime value, and turning insights into action. I’m passionate about collaborating with product, design, sales, and compliance teams to build sustainable growth.

R. Kaswena

Marketer, Brand Strategist, Marketing Strategist, +5

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Hi, I’m R. Kaswena, a results-driven E-commerce and Digital Marketer with over 5 years of experience driving multi-regional growth through data-backed strategies. I’ve scaled user acquisition by thousands in short windows, managed significant trade volumes, and led cross-functional teams to deliver high-impact campaigns across Shopify stores and global markets. I excel in full-funnel marketing (SEO/SEM/ EDM), lifecycle management to maximize ROI and customer lifetime value, and turning insights into action. I’m passionate about collaborating with product, design, sales, and compliance teams to build sustainable growth.…Hi, I’m R. Kaswena, a results-driven E-commerce and Digital Marketer with over 5 years of experience driving multi-regional growth through data-backed strategies. I’ve scaled user acquisition by thousands in short windows, managed significant trade volumes, and led cross-functional teams to deliver high-impact campaigns across Shopify stores and global markets. I excel in full-funnel marketing (SEO/SEM/ EDM), lifecycle management to maximize ROI and customer lifetime value, and turning insights into action. I’m passionate about collaborating with product, design, sales, and compliance teams to build sustainable growth.

Available to hire

Hi, I’m R. Kaswena, a results-driven E-commerce and Digital Marketer with over 5 years of experience driving multi-regional growth through data-backed strategies. I’ve scaled user acquisition by thousands in short windows, managed significant trade volumes, and led cross-functional teams to deliver high-impact campaigns across Shopify stores and global markets.

I excel in full-funnel marketing (SEO/SEM/ EDM), lifecycle management to maximize ROI and customer lifetime value, and turning insights into action. I’m passionate about collaborating with product, design, sales, and compliance teams to build sustainable growth.

Skills

Experience Level

Expert

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DaVinci Resolve Studio

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Intermediate

Language

English

Fluent

Work Experience

E-commerce Specialist at AIRSCREAM UK

December 1, 2024 - Present

Managed and optimized multi-domain Shopify stores, ensuring seamless customer experience and performance. Ensured regulatory compliance for vape products across the Czech Republic and EU markets. Developed and executed SEO strategies (keywords, link building, localized content) for Czech and European audiences. Tracked and optimized performance using GA4 and GTM. Planned and launched seasonal promotions. Created e-commerce content and EDM campaigns. Planned and optimized Google Ads campaigns. Led expansion into new marketplaces including UK Amazon & TEMU. Analyzed market opportunities and optimized product positioning. Managed third-party partnerships, integrations, and service providers. Optimized payments, shipping, and logistics operations.

Campaign Manager at VALR

March 1, 2024 - November 1, 2024

Directed end-to-end user acquisition strategy for spot and futures trading. Managed global campaigns, deposits incentives, and referral programs, generating $80M in trading volume. Reached 100K users in 5 months. Optimized referral & conversion funnels with 10,000+ referrals in 3 months. Improved onboarding funnel, converting 40% of non-verified users to KYC Level 2/3. Oversaw technical data management in Metabase, built country-specific targeted campaigns, and coordinated with Designers and Digital teams. Directed CRM via Sendgrid with A/B testing and audience segmentation. Prepared monthly ROI reports.

Assistant Digital Marketing Manager at Vantage Markets

December 1, 2022 - February 1, 2024

Led a cross-functional team of 8+ designers, marketers, and producers. Executed regional marketing plans for Malaysia, Philippines, and Indonesia. Drove 40% user acquisition growth and RM 80K+ in sales volume. Managed EDM campaigns reaching 96K+ recipients with 96-99% delivery rates. Coordinated KOL content to ensure brand alignment. Managed budget, ROI, and regional CRM strategy.

Digital Marketing Specialist at Concepts Group

October 1, 2020 - November 1, 2022

SEO & website management; strategized high-volume SEO campaigns, technical optimization, and content creation. Managed WordPress site operations with design/development collaboration. Tracked performance with GA4 & GTM; executed EDM and email marketing. Built audience growth and maintained engagement through social media and video production. Supported corporate branding and events with branding assets and communication materials.