Founded AgencyWise as a comprehensive platform to provide targeted resources and tools to help agency founders overcome growth obstacles. Advised over 30 agency founders on business strategy, growth opportunities, and market positioning; helped develop service offerings, refine marketing and sales strategies, and build a strong client base. Served as a trusted mentor and strategic advisor to guide leadership, decision-making, and problem-solving to achieve goals.

Membership Director and Community Director at Agency Hackers

October 1, 2021 - October 31, 2022

Led the membership community, developed engaging content, hosted webinars and workshops, and expanded the network of small to medium-sized agency founders. Built a comprehensive resource bank and increased profitability by enhancing the membership value proposition and creating new revenue streams.

Career Break

January 1, 2020 - June 1, 2020

Career break to take care of and homeschool 3 children during lockdown.

Interim (Development) Manager at PressFriendly UK

January 1, 2019 - January 1, 2020

Led the establishment of the UK arm of a PR agency focused on startup clients. Developed and implemented go-to-market strategies, branding, social media presence, and budget management to support client campaigns and growth.

Consultant Chief Marketing Officer at NotePad Studio

January 1, 2019 - January 1, 2020

Led brand development and marketing strategy for startup clients, improving online presence, messaging, and go-to-market initiatives. Conducted market research, crafted compelling content, and helped scale client reach and engagement.

Managing Director at Super M PR

March 1, 2012 - January 1, 2019

Led the agency's strategy and operations, onboarded over 60 clients, built efficient internal processes, and drove revenue growth and profitability through product value, pricing, and team optimization. Focused on market trends, client relationships, and sustainable growth.

Head of Global PR at Jagex

March 1, 2011 - March 1, 2012

Devised communication plans for consumer, corporate and internal PR, managed internal teams and global agency relationships, oversaw budget and client relations, and contributed to overall brand and product messaging across markets.

European PR and Marketing Manager at Empire Interactive Limited

January 1, 2003 - July 1, 2004

Drove PR and marketing strategies for UK and European markets, including budget management, pricing, and retention strategies to support growth.

Account Director at Barrington Harvey PR Limited

October 1, 2006 - March 1, 2011

Managed retained and project accounts, led a team of seven managers and executives, developed new business, and oversaw budgets across UK and Europe.