Hi, I’m Janine Fynn. I’m a dynamic Senior Writer with over 10 years of experience in copywriting and marketing communications. I craft compelling content across blogs, social media, and print ads, and I’ve contributed to campaigns that boosted engagement and sales. I have a distinction in Journalism and am proficient in SEO strategies and creative concept development, helping brands tell stronger stories and deliver measurable results. I thrive on elevating brand narratives and collaborating across teams to drive campaigns forward. I’m passionate about blending creativity with strategic thinking to produce clear, persuasive content that resonates with audiences and meets regulatory guidelines.

Janine Fynn

Hi, I’m Janine Fynn. I’m a dynamic Senior Writer with over 10 years of experience in copywriting and marketing communications. I craft compelling content across blogs, social media, and print ads, and I’ve contributed to campaigns that boosted engagement and sales. I have a distinction in Journalism and am proficient in SEO strategies and creative concept development, helping brands tell stronger stories and deliver measurable results. I thrive on elevating brand narratives and collaborating across teams to drive campaigns forward. I’m passionate about blending creativity with strategic thinking to produce clear, persuasive content that resonates with audiences and meets regulatory guidelines.

Available to hire

Hi, I’m Janine Fynn. I’m a dynamic Senior Writer with over 10 years of experience in copywriting and marketing communications. I craft compelling content across blogs, social media, and print ads, and I’ve contributed to campaigns that boosted engagement and sales. I have a distinction in Journalism and am proficient in SEO strategies and creative concept development, helping brands tell stronger stories and deliver measurable results.

I thrive on elevating brand narratives and collaborating across teams to drive campaigns forward. I’m passionate about blending creativity with strategic thinking to produce clear, persuasive content that resonates with audiences and meets regulatory guidelines.

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Language

English
Fluent

Work Experience

Senior Copywriter at Maximum Plant & Equipment Ltd
January 1, 2024 - Present
Supported a product range launch by writing, editing and creating promotional materials across digital and offline media, including product pages, promotional emails, advertisements, and social media posts. Optimised website SEO copy to boost visibility and organic traffic.
Marketing Copywriter at People's Partnership
January 1, 2021 - December 1, 2023
Developed engaging content for various briefs and campaigns, including blogs, articles, social media posts, video scripts, letters and emails, ensuring FCA and ASA compliance.
Senior Copywriter at Maximum Plant & Equipment Ltd
November 1, 2017 - December 1, 2020
Crafted compelling copy for landing pages, blogs, advertisements, and social media posts. Optimised website SEO copy to enhance search visibility and organic traffic.
Lead Copywriter at OneSavings Bank
September 1, 2016 - October 1, 2017
Engineered print and digital marketing collateral that effectively communicated brand messaging, met FCA and ASA guidelines. Conceptualised and executed print advertisements, enhancing brand visibility and engagement. Scripted animated ads and composed detailed email campaign artworks.
Freelance Copywriter at Saga Holidays
July 1, 2016 - August 1, 2016
Produced persuasive copy for travel brochures, flyers, websites, and direct marketing campaigns.
Copywriter at OLIVER
March 1, 2016 - June 1, 2016
Contributed as a freelance copywriter for the AXA PPP healthcare account, creating impactful content. Composed copy for brochures, flyers, website content, and produced scripts for video adverts.
Marketing Copywriter & Social Media Executive at MiX Telematics
January 1, 2014 - December 1, 2015
Conceptualised and crafted engaging content for various social media campaigns on platforms such as Facebook, LinkedIn, and YouTube. Devised and authored print media, including magazine advertisements. Scripted video campaigns to enhance brand storytelling.
Marketing Manager at Crimson Edge Design
February 1, 2009 - August 1, 2013
Established a successful copywriting and graphic design service, primarily serving financial services and insurance companies, including Old Mutual and Masthead Insurance.
Content Manager at PGA Tours
June 1, 2007 - February 1, 2009
Performed SEO copywriting, along with editing and proofreading of online materials to ensure quality and accuracy.
Campaign Manager at The Elmwood Media Group
January 1, 2003 - June 1, 2006
Authored copy for both print and digital marketing campaigns, driving effective messaging. Successfully secured new accounts, contributing to the expansion of the company's portfolio. Contributed to the creation of various dynamic radio scripts.
Freelance Copywriter at Devonshire Appointments
January 1, 1998 - October 1, 2002
Relocated to the United Kingdom and engaged in various freelance assignments across London. Executed multiple freelance projects through Devonshire Appointments.
Copywriter at Carroll O'Donovan Hardy Advertising
March 1, 1994 - September 1, 1997
Drove concept development and scriptwriting for television and radio campaigns. Crafted diverse ABT and BTL advertising materials.

Education

Journalism Diploma (with distinction) at Cape Technikon
January 1, 1990 - December 1, 1990
Journalism Diploma (with distinction) at Cape Technikon
January 1, 1990 - December 31, 1990

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Financial Services, Professional Services, Travel & Hospitality