Digital Marketing Executive at Snag Shack Limited

Managed paid advertising across Meta, TikTok, Reddit, and Snapchat, overseeing multi-million-pound annual budgets across global markets, including allocation, targeting, optimization, and performance reporting, reporting directly to the CMO. Designed all performance marketing graphics and static ads, ensuring brand consistency and driving strong CTR and conversions. Planned and supported photoshoots and video production, contributing to creative direction and on-set execution. Edited and optimized video assets for paid ad campaigns across multiple platforms. Paid Social & Performance across Meta, TikTok, Snapchat & Reddit. Conducted creative testing, optimization & performance analysis. Full-funnel campaign planning and execution. Created high-performance ad creative (static & video) with strong graphic design, layout & typography. Ensured brand-consistent visuals to storytelling. Content & production: video shoot planning & creative direction. Trend-led content creation for paid & org

Managed paid advertising across Meta, TikTok, Snapchat, Reddit; oversaw multi-platform campaigns with budgets across global markets; produced eye-catching visuals and video to drive conversions; designed and implemented OOH campaigns and end-to-end creative direction; led branding assets, typography, and Adobe Creative Suite workflows; planned and produced photo shoots and videos; edited assets for web and print; provided full-funnel campaign planning and execution; reporting directly to the CMO.