Available to hire
Hi, I’m a passionate graphic designer with a strong track record in brand identity, visual storytelling, and multi-channel campaigns. I enjoy collaborating with creative teams to turn concepts into polished visuals that stay true to a brand’s strategy. I mentor junior designers and help teams deliver cohesive identities and refreshed campaigns on tight deadlines.
I’m known for a keen visual sense, reliability, structured thinking, and a dependable follow-through under pressure. I combine practical design skills with a calm, proactive attitude to deliver consistent, high-quality work for digital, print, and experiential formats.
Experience Level
Expert
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Language
English
Fluent
Work Experience
Graphic Designer at Linairdina Design Asia (formerly Why Brand Design)
January 1, 2023 - PresentManaged design development for key client projects from concept to execution across digital, social, and experiential formats. Partnered with creative directors and project managers to ensure visual direction aligns with client strategy. Mentored and reviewed work of junior designers; contributed to multiple brand identity refreshes and campaign rollouts; improved consistency and client satisfaction. Translated creative briefs into design concepts, produced social content, presentation decks, and brand materials. Worked under tight deadlines while maintaining high quality. Promoted to Mid-Level Designer after one year for strong conceptual thinking and reliable execution.
Graphic Designer / Marketing Communications at Kam Pong Flowers Pte. Ltd.
August 1, 2020 - August 1, 2022In charge of online channels and marketing materials for campaigns and store promotions. Designed and produced assets for digital and print, including social posts, banners, packaging, posters, and booth visuals. Coordinated with marketing and sales teams to ensure brand consistency and effective storytelling across campaigns; tracked campaign success and adjusted creatives accordingly.
Education
BA (Hons) Design Communication at LASALLE College of the Arts
January 1, 2015 - January 1, 2018Diploma in Interactive Media Design at Temasek Polytechnic
January 1, 2011 - January 1, 2014Qualifications
Foundations in Digital Marketing and E-Commerce
January 11, 2030 - January 30, 2026WSQ in Social Media Marketing Strategies
January 11, 2030 - January 30, 2026WSQ in Handheld Bouquet Arrangement
January 11, 2030 - January 30, 2026NIFD
January 1, 2021 - January 30, 2026Industry Experience
Media & Entertainment
Experience Level
Expert
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