Available to hire
Hi, I’m Amy Shen, an experienced Executive Secretary and operations professional based in Singapore. I’ve spent over a decade coordinating CEO schedules, managing global HR processes, vendor relations, and cross-functional teams, with a knack for keeping complex projects organized and on track.
I love blending admin excellence with creative production and marketing workflows—building strong partner networks, supporting hiring across Singapore, Japan, Australia, and Ireland, and driving efficient systems that let teams focus on their core work. I’m excited to continue enabling smooth operations and impactful projects in dynamic environments.
Language
English
Fluent
Chinese
Fluent
Work Experience
Executive Secretary at Xingang Investment Pte Ltd
June 1, 2023 - October 1, 2025Managed the CEO’s meeting schedule and travel arrangements; organized and attended executive meetings, took minutes, and followed up on action items. Served as the main point of contact between the CEO and internal teams, clients, and stakeholders; liaised with vendors, suppliers, and service providers for office-related matters. Assisted in project coordination, tracked progress and deadlines; ensured visas, travel documents, and logistics were in order. Built and maintained relationships with key business partners, government agencies, and clients, and supported global hiring in Singapore, Japan, Australia, and Ireland. Handled payroll-related matters, interviews, and contract drafting; facilitated communication between the CEO and department heads; acted as gatekeeper and proactively resolved urgent issues; managed schedule changes efficiently.
Marketing Manager at Chez Vous Hair Pte Ltd
January 1, 2021 - February 1, 2022Oversee brand imaging, messaging, and promotional activities to maintain a consistent and luxurious brand identity. Conduct market research and competitive analysis to identify trends and opportunities; implement seasonal campaigns, promotions, and product launches to drive customer engagement. Create compelling content for social media, websites, and advertising; ensure the salon delivers a luxurious customer experience, aligning with brand values. Develop loyalty programs and partnerships to enhance customer retention. Build relationships with media, influencers, and luxury publications; manage social media presence and online reputation; coordinate online product retail shop and product catalog on the website; develop in-store and online sales strategies to drive product revenue and upselling opportunities.
Business and Operations Manager at Six Trees Viz Comms Pte Ltd
March 1, 2014 - November 1, 2020Overall general management of the company’s operations; administration and financial matters for local and overseas branches; HR and payroll processing for Singapore and overseas offices. Oversee day-to-day operations, ensuring efficient workflow across project management and animation production teams. Work closely with external accounting and audit teams to track expenses, revenue forecasts, and profitability. Negotiate contracts with vendors, freelancers, and service providers to optimize costs; build and maintain strong relationships with clients, production partners, and stakeholders. Develop proposals, pitch decks, and business presentations to secure animation projects; negotiate and manage contracts, ensuring clear deliverables and project profitability; oversee hiring, onboarding, and training of animators, designers, and production staff.
Admin & Accounts Executive at Gaphiler Pte Ltd & TC Projects Pte Ltd
July 1, 2012 - January 1, 2014Admin & Accounts Executive supporting daily office operations, bookkeeping, vendor management, and financial record-keeping for the group. Assisted with payroll processing, invoicing, and supplier coordination; supported month-end closing and financial reporting. Procurement and contract administration; contributed to budgeting and cost control; maintained relationships with vendors and clients.
Assistant Teacher at First Step Child Care and Child Development Centre
October 1, 2010 - May 1, 2011Assisted lead teachers in early childhood education, prepared learning activities, supervised children, and supported parental communication and involvement.
Retail Executive at RSH (S) Pte Ltd, Women’s Secret
August 1, 2009 - August 1, 2010Managed retail operations, sales, and customer service; supported store promotions, visual merchandising, and inventory control.
Retail Executive at Promo Power Pte Ltd
December 1, 2006 - June 1, 2009Delivered customer service, assisted with promotions, and contributed to sales targets; supported store operations.
Education
Diploma in Business and Accounting at Association of Chartered Certified Accountants (ACCA)
January 11, 2020 - January 30, 2022Qualifications
Diploma in Business and Accounting (ACCA)
January 11, 2020 - January 30, 2022Industry Experience
Media & Entertainment, Professional Services, Retail, Education, Other
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