Amy Shen

Managed the CEO’s meeting schedule and travel arrangements; organized and attended executive meetings, took minutes, and followed up on action items. Served as the main point of contact between the CEO and internal teams, clients, and stakeholders; liaised with vendors, suppliers, and service providers for office-related matters. Assisted in project coordination, tracked progress and deadlines; ensured visas, travel documents, and logistics were in order. Built and maintained relationships with key business partners, government agencies, and clients, and supported global hiring in Singapore, Japan, Australia, and Ireland. Handled payroll-related matters, interviews, and contract drafting; facilitated communication between the CEO and department heads; acted as gatekeeper and proactively resolved urgent issues; managed schedule changes efficiently.

Oversee brand imaging, messaging, and promotional activities to maintain a consistent and luxurious brand identity. Conduct market research and competitive analysis to identify trends and opportunities; implement seasonal campaigns, promotions, and product launches to drive customer engagement. Create compelling content for social media, websites, and advertising; ensure the salon delivers a luxurious customer experience, aligning with brand values. Develop loyalty programs and partnerships to enhance customer retention. Build relationships with media, influencers, and luxury publications; manage social media presence and online reputation; coordinate online product retail shop and product catalog on the website; develop in-store and online sales strategies to drive product revenue and upselling opportunities.

Overall general management of the company’s operations; administration and financial matters for local and overseas branches; HR and payroll processing for Singapore and overseas offices. Oversee day-to-day operations, ensuring efficient workflow across project management and animation production teams. Work closely with external accounting and audit teams to track expenses, revenue forecasts, and profitability. Negotiate contracts with vendors, freelancers, and service providers to optimize costs; build and maintain strong relationships with clients, production partners, and stakeholders. Develop proposals, pitch decks, and business presentations to secure animation projects; negotiate and manage contracts, ensuring clear deliverables and project profitability; oversee hiring, onboarding, and training of animators, designers, and production staff.