Hi, I’m Natasha Roxo, a marketing professional specializing in content strategy, social media growth, and digital sales. I built Intercâmbio Na Real, a travel-brand that grew entirely through organic social media, reaching nearly R$5M in annual revenue without relying on traditional channels. I design content strategies that fuse storytelling, trust, and conversion, and I continuously optimize performance by analyzing reach, engagement, and leads to maximize ROI. I’m passionate about human-centered communication and authentic storytelling, backed by data-informed decisions. My international experiences — having lived across multiple countries and worked in multicultural environments — give me a unique perspective on global markets. I’m currently relocating to Spain (mid-2026) and am available for EU-wide travel and occasional on-site meetings.

Natasha Roxo

Hi, I’m Natasha Roxo, a marketing professional specializing in content strategy, social media growth, and digital sales. I built Intercâmbio Na Real, a travel-brand that grew entirely through organic social media, reaching nearly R$5M in annual revenue without relying on traditional channels. I design content strategies that fuse storytelling, trust, and conversion, and I continuously optimize performance by analyzing reach, engagement, and leads to maximize ROI. I’m passionate about human-centered communication and authentic storytelling, backed by data-informed decisions. My international experiences — having lived across multiple countries and worked in multicultural environments — give me a unique perspective on global markets. I’m currently relocating to Spain (mid-2026) and am available for EU-wide travel and occasional on-site meetings.

Available to hire

Hi, I’m Natasha Roxo, a marketing professional specializing in content strategy, social media growth, and digital sales. I built Intercâmbio Na Real, a travel-brand that grew entirely through organic social media, reaching nearly R$5M in annual revenue without relying on traditional channels. I design content strategies that fuse storytelling, trust, and conversion, and I continuously optimize performance by analyzing reach, engagement, and leads to maximize ROI.

I’m passionate about human-centered communication and authentic storytelling, backed by data-informed decisions. My international experiences — having lived across multiple countries and worked in multicultural environments — give me a unique perspective on global markets. I’m currently relocating to Spain (mid-2026) and am available for EU-wide travel and occasional on-site meetings.

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Language

Portuguese
Fluent
English
Advanced

Work Experience

Senior Marketing Specialist | Humanized Digital Strategy | Community Growth & Ops | Tourism Expert at Intercambio Na Real
April 9, 2018 - Present
Developed and managed a high-engagement community, focusing on direct interaction and humanized customer journeys; Created end-to-end content strategies for Instagram based on 'behind the scenes' and real-user experiences, increasing organic reach by 74%;Executed and optimized Meta Ads campaigns, achieving a lower-than-average CPA by using authentic storytelling instead of traditional sales pitches; Managed the complete marketing funnel, from lead attraction to post-purchase advocacy.

Education

IT Management Bachelors at FIAP
August 4, 2025 - August 27, 2027
General English at ISI Dublin
October 10, 2015 - April 10, 2016

Qualifications

Bachelor's Degree in Information Technology Management
January 11, 2030 - January 30, 2026
Bachelor's Degree in Information Technology Management
January 11, 2030 - January 30, 2026
Bachelor's Degree in Information Technology Management
January 11, 2030 - January 30, 2026

Industry Experience

Travel & Hospitality, Professional Services, Media & Entertainment