Natasha Roxo

Available to hire

Hi, I’m Natasha Roxo, a marketing professional specializing in content strategy, social media growth, and digital sales.

About

Hi, I’m Natasha Roxo, a marketing professional specializing in content strategy, social media growth, and digital sales. I built Intercâmbio Na Real, a travel-brand that grew entirely through organic social media, reaching nearly R$5M in annual revenue without relying on traditional channels. I design content strategies that fuse storytelling, trust, and conversion, and I continuously optimize performance by analyzing reach, engagement, and leads to maximize ROI.

I’m passionate about human-centered communication and authentic storytelling, backed by data-informed decisions. My international experiences — having lived across multiple countries and worked in multicultural environments — give me a unique perspective on global markets. I’m currently relocating to Spain (mid-2026) and am available for EU-wide travel and occasional on-site meetings.

  • 8 years' experience
  • Joined January 2026

Languages

  • PortugueseFluent
  • EnglishAdvanced

Industry experience

  • Travel & Hospitality
  • Professional Services
  • Media & Entertainment

Work experience

Senior Marketing Specialist | Humanized Digital Strategy | Community Growth & Ops | Tourism Expert · Intercambio Na RealApr 2018 – Present · 8 yrs 8 mos

Developed and managed a high-engagement community, focusing on direct interaction and humanized customer journeys; Created end-to-end content strategies for Instagram based on 'behind the scenes' and real-user experiences, increasing organic reach by 74%;Executed and optimized Meta Ads campaigns, achieving a lower-than-average CPA by using authentic storytelling instead of traditional sales pitches; Managed the complete marketing funnel, from lead attraction to post-purchase advocacy.

Education

IT Management Bachelors · FIAP2025 – 2027
General English · ISI Dublin2015 – 2016

Certifications and awards

Bachelor's Degree in Information Technology Management2030 – 2026
Bachelor's Degree in Information Technology Management2030 – 2026
Bachelor's Degree in Information Technology Management2030 – 2026

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