Available to hire
I’m Emma Walsh-Knutson, a brand strategist and marketing expert with 19 years of experience delivering sustained, profitable, and purposeful growth for clients across NGO, luxury, and fintech spaces. I connect brands to their most valuable audiences and design cross-channel strategies that deliver measurable ROI aligned to business objectives.
Most recently I have been consulting on marketing and brand strategy for a variety of brands, agencies, and private clients, including leadership on cross-channel marketing at E15 and strategy work for clients such as The Duchess of York, The Caring Family Foundation, Cubitt House Group, The Villa Bologna Pottery, Earnt, and Penny Morrison. I have worked with agencies including BBH, Lowe & Partners, VCCP and Leo Burnett, delivering TV, press, online, website and app development, acquisition & retention campaigns, and managing cross-agency relationships.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Brand Strategist / Marketing Consultant at The Consultancy Collective
January 1, 2023 - PresentContracted 3 days a week as Brand Strategist on multiple clients; engagements include The Duchess of York, The Caring Family Foundation, Cubitt House Group, The Villa Bologna Pottery, Earnt, and Penny Morrison; responsible for brand strategy and cross-channel marketing.
Chief Marketing Officer at E15 (ESG Sustainable Investment Management)
January 1, 2020 - December 31, 2022Defined and built brand strategy, look and feel, vision, mission and logo; created cross-channel marketing plan; oversaw app build and website platform; managed PR, creative, paid advertising, and app development agencies; delivered social media strategy, paid and organic across Facebook, Instagram, LinkedIn, Clubhouse, TikTok; produced brand films and podcast strategy.
Co-Founder & Strategy Director at Vena Collective
July 1, 2017 - December 31, 2019Co-founded a small creative agency’s strategy department; delivered social media, content, brand, website strategy; CRM campaigns; clients included NEOM, Peach London, BeSophro, The Cross, The Lost Garden Retreat, Koodoo Crypto investment, Scott Ideas PR; led SME client engagements and strategic direction.
Business Growth Director at Sunshine Group of Companies
October 1, 2016 - June 30, 2017Defined New Business and group Marketing strategies; ensured sustained, purposeful and profitable growth; defined opportunities and revenue streams; led internal focus and documentation; reported into CEO.
Senior Account Director at BBH, London
January 1, 2016 - September 30, 2016Dulux Global & Prostate Cancer UK campaigns; day-to-day management; led global product launch; integrated campaign delivery; TVC shortlisted for Arrow awards; championed creative idea through to delivery.
Senior Account Director at VCCP, London
October 1, 2015 - December 31, 2015Barratts Homes Group; embedded relationship, contributed to pitch success; strategic positioning and delivery.
Global Account Director at DLKW Lowe London (now Mullen Lowe)
October 1, 2013 - March 31, 2015Client: Unilever, Cif; led global multi-channel campaigns; embedded integration across global agencies; delivered 6 x global campaigns; achieved Green MWB results.
Account Director at DLKW Lowe London (now Mullen Lowe)
May 1, 2013 - October 31, 2013Client: Morrisons; local and national campaign delivery; full end-to-end campaign management including TV, Press, and OOH; Christmas campaign leadership.
Marketing & Communications Director at Where in Rio
November 1, 2011 - April 30, 2013Rebranding and strategic positioning; build of new website; development of international partnerships; SEO; press and awards submissions.
Events Manager (Sabbatical) at London 2012 Olympic Games / Visa
July 1, 2012 - August 31, 2012Onsite partner events management; international coordination to ensure smooth sponsor events during the Olympic Games.
SAM (Freelance) at Leo Burnett London
September 1, 2011 - September 30, 2011TV and Press campaigns for Kellogg’s Special K brand.
SAM (Freelance) at Hogarth Worldwide London
September 1, 2011 - September 30, 2011Trans-creation and global delivery of Hill’s account across 15 markets.
Senior Account Manager (Freelance) at IRIS, London
May 1, 2011 - July 31, 2011Sony Ericsson UK – retail and sales promotion campaigns for Carphone Warehouse and Phones 4 U.
Senior Account Manager (Freelance) at DLKW Lowe, London
March 1, 2011 - April 30, 2011Unilever global account (Domestos, Glorix, Lysoform & Snuggle).
Account Manager – Senior Account Manager at Meteorite, London
June 1, 2008 - March 31, 2011Clients included The Guardian, World Vision, RNIB, Expedia, Breakthrough Breast Cancer, Trip Advisor; delivered integrated marketing and communications support.
Senior Account Executive at Gyro International
April 1, 2007 - June 30, 2008Clients included The Guardian, World Vision, RNIB, Expedia, Breakthrough Breast Cancer, Trip Advisor; Senior account responsibilities.
Account Executive at Intelligent Marketing
June 1, 2006 - April 30, 2007Virgin Atlantic account; retail and promotions focus.
Events Team Member at Tchibo (Athens) – Olympic Games
July 1, 2004 - August 31, 2004Events team for Olympic Games; role supporting Visa sponsorship events.
Strategy Director / Co-Founder at Vena Collective
July 1, 2017 - December 31, 2019Co-Founder running a small creative agency’s strategy department; services included social media strategy, monthly content calendars, brand strategy, website strategy, CRM campaigns; clients included NEOM, Peach London, BeSophro, The Cross, The Lost Garden Retreat, Koodoo, Cytpto investment, Scott Ideas PR.
Business Growth Director at Sunshine
October 1, 2016 - June 30, 2017Responsible for delivering strategy for sustained, purposeful and profitable growth across 3 markets; defined New Business and group Marketing strategies; implemented processes and organization structure; converted 3 of 4 new opportunities in 2017.
Senior Account Director (Freelance) at VCCP, London
October 1, 2015 - December 31, 2015Barratts Homes Group; integrated strategic positioning and delivery on new pitches.
Global Account Director at DLKW Lowe London (now Mullen Lowe)
March 1, 2015 - October 31, 2015Led the Unilever Cif global campaigns; managed multi-market campaigns; spearheaded strategy and cross-agency integration.
Marketing & Comms Director at Where in Rio
November 1, 2011 - April 30, 2013Rebranded and repositioned the business; built new website; managed international partnerships, SEO, press, and awards; budget ownership.
Events Manager at London 2012 Olympic Games
July 1, 2012 - August 31, 2012Sabbatical to work on sponsor events; onsite coordination for Visa and key sponsor guests during the Games.
SAM (Senior Account Manager) – Freelance at Leo Burnett London
September 1, 2011 - PresentTV and press campaigns for Kellogg’s Special K.
SAM (Senior Account Manager) – Freelance at Hogarth Worldwide London
September 1, 2011 - PresentTrans-creation and global delivery for Hill’s across 15 markets.
Senior Account Manager – Freelance at IRIS, London
July 1, 2011 - PresentSony Ericsson UK – retail and sales promotions for Carphone Warehouse and Phones 4 U.
Senior Account Manager – Freelance at DLKW Lowe, London
March 1, 2011 - April 30, 2011Unilever global account (Domestos, Glorix, Lysoform & Snuggle); national press and online campaigns.
Events Team Member at Athens 2004 Olympic Games
July 1, 2004 - August 31, 2004International events team onsite; key sponsor Visa events.
Education
MA (Hons) English Literature at University of Edinburgh
January 1, 2005 - January 30, 2026A-Levels at St Edwards Oxford
January 1, 1999 - January 1, 2001Creative Writing at City University – London
September 1, 2010 - March 1, 2011Course at London School of Journalism
September 1, 2009 - March 1, 2010Creative Writing at City University – London
September 1, 2010 - March 1, 2011Journalism at London School of Journalism
September 1, 2009 - March 1, 2010MA English Literature at Edinburgh University
January 1, 2005 - February 23, 2026A-Levels at St Edward's Oxford
September 1, 1999 - June 30, 2001Qualifications
Industry Experience
Media & Entertainment, Professional Services, Consumer Goods, Non-Profit Organization, Retail, Travel & Hospitality, Financial Services, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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