Hi, I’m Janine Fynn, a dynamic Senior Writer with over 10 years of experience in copywriting and marketing communications. I craft compelling content across blogs, social media, print ads, and digital campaigns, always focused on engaging audiences and driving sales growth. I’ve helped campaigns improve audience engagement and search visibility, using sharp SEO strategies and creative concept development to elevate brand narratives. With a Journalism diploma and a passion for storytelling, I translate complex ideas into clear, persuasive messages. I thrive in collaborative environments, lead by example, and enjoy turning data-driven insights into creative concepts that resonate with target audiences. I’m excited to bring brands to life and deliver measurable results for my next employer.

Janine Fynn

Hi, I’m Janine Fynn, a dynamic Senior Writer with over 10 years of experience in copywriting and marketing communications. I craft compelling content across blogs, social media, print ads, and digital campaigns, always focused on engaging audiences and driving sales growth. I’ve helped campaigns improve audience engagement and search visibility, using sharp SEO strategies and creative concept development to elevate brand narratives. With a Journalism diploma and a passion for storytelling, I translate complex ideas into clear, persuasive messages. I thrive in collaborative environments, lead by example, and enjoy turning data-driven insights into creative concepts that resonate with target audiences. I’m excited to bring brands to life and deliver measurable results for my next employer.

Available to hire

Hi, I’m Janine Fynn, a dynamic Senior Writer with over 10 years of experience in copywriting and marketing communications. I craft compelling content across blogs, social media, print ads, and digital campaigns, always focused on engaging audiences and driving sales growth. I’ve helped campaigns improve audience engagement and search visibility, using sharp SEO strategies and creative concept development to elevate brand narratives.

With a Journalism diploma and a passion for storytelling, I translate complex ideas into clear, persuasive messages. I thrive in collaborative environments, lead by example, and enjoy turning data-driven insights into creative concepts that resonate with target audiences. I’m excited to bring brands to life and deliver measurable results for my next employer.

See more

Language

English
Fluent

Work Experience

Senior Copywriter at Maximum Plant & Equipment Ltd
January 1, 2024 - Present
Support the business launch of diversified product ranges; wrote, edited and produced promotional materials across digital and offline media including product pages, emails, ads, and social posts. Optimised website SEO copy to boost search visibility and organic traffic.
Marketing Copywriter at People's Partnership
January 1, 2021 - December 1, 2023
Developed engaging content for briefs and campaigns—blogs, articles, social posts, video scripts, letters and emails—adhering to FCA and ASA guidelines and compliance.
Senior Copywriter at Maximum Plant & Equipment Ltd
November 1, 2017 - December 1, 2020
Crafted copy for landing pages, blogs, advertisements and social media; optimised SEO copy to enhance visibility and traffic.
Lead Copywriter at OneSavings Bank
September 1, 2016 - October 1, 2017
Engineered print and digital collateral; communicated brand messaging; created print ads; scripted animated ads and designed email campaign artworks; ensured FCA/ASA compliance.
Freelance Copywriter at Saga Holidays
July 1, 2016 - August 1, 2016
Produced persuasive copy for travel brochures, websites and direct marketing campaigns.
Copywriter at OLIVER
March 1, 2016 - June 1, 2016
Contributed as a freelance copywriter for the AXA PPP healthcare account, creating impactful content. Composed copy for brochures, flyers, website content, and produced scripts for video adverts.
Marketing Copywriter & Social Media Executive at MiX Telematics
January 1, 2014 - December 1, 2015
Conceptualised and crafted engaging content for social media campaigns across Facebook, LinkedIn, and YouTube. Devised and authored print media, including magazine advertisements. Scripted video campaigns to enhance brand storytelling.
Marketing Manager at Crimson Edge Design
February 1, 2009 - August 1, 2013
Established a copywriting and graphic design service, primarily serving financial services and insurance clients including Old Mutual and Masthead Insurance.
Content Manager at PGA Tours
June 1, 2007 - February 1, 2009
Performed SEO copywriting, along with editing and proofreading of online materials to ensure quality and accuracy.
Campaign Manager at The Elmwood Media Group
January 1, 2003 - June 1, 2006
Authored copy for both print and digital marketing campaigns, driving effective messaging. Successfully secured new accounts, contributing to the expansion of the company’s portfolio. Contributed to the creation of various dynamic radio scripts.
Freelance Copywriter at Devonshire Appointments
January 1, 1998 - October 1, 2002
Relocated to the United Kingdom and engaged in various freelance assignments across London. Executed multiple freelance projects through Devonshire Appointments.
Copywriter at Carroll O'Donovan Hardy Advertising
March 1, 1994 - September 1, 1997
Drove concept development and scriptwriting for television and radio campaigns. Crafted diverse above-the-line (ABT) and below-the-line (BTL) advertising materials.

Education

Journalism Diploma (with distinction) at Cape Technikon
January 1, 1990 - December 1, 1990

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Financial Services, Travel & Hospitality