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Hi, I’m Thomas McLoughlin, a senior SEO and digital marketing specialist with over 15 years of experience helping businesses thrive through organic search. I blend technical SEO, local SEO, and AI-enabled workflows to turn visibility into tangible results. I’ve led teams across agency and client-side environments, shaping strategy from core architecture and content to AI-assisted optimization. I enjoy turning data into actionable plans and collaborating across product, UX, and marketing to deliver growth.…Hi, I’m Thomas McLoughlin, a senior SEO and digital marketing specialist with over 15 years of experience helping businesses thrive through organic search. I blend technical SEO, local SEO, and AI-enabled workflows to turn visibility into tangible results. I’ve led teams across agency and client-side environments, shaping strategy from core architecture and content to AI-assisted optimization. I enjoy turning data into actionable plans and collaborating across product, UX, and marketing to deliver growth.

Thomas McLoughlin

SEO Expert, Content Strategist, Growth Marketer, +3

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Hi, I’m Thomas McLoughlin, a senior SEO and digital marketing specialist with over 15 years of experience helping businesses thrive through organic search. I blend technical SEO, local SEO, and AI-enabled workflows to turn visibility into tangible results. I’ve led teams across agency and client-side environments, shaping strategy from core architecture and content to AI-assisted optimization. I enjoy turning data into actionable plans and collaborating across product, UX, and marketing to deliver growth.…Hi, I’m Thomas McLoughlin, a senior SEO and digital marketing specialist with over 15 years of experience helping businesses thrive through organic search. I blend technical SEO, local SEO, and AI-enabled workflows to turn visibility into tangible results. I’ve led teams across agency and client-side environments, shaping strategy from core architecture and content to AI-assisted optimization. I enjoy turning data into actionable plans and collaborating across product, UX, and marketing to deliver growth.

Available to hire

Hi, I’m Thomas McLoughlin, a senior SEO and digital marketing specialist with over 15 years of experience helping businesses thrive through organic search. I blend technical SEO, local SEO, and AI-enabled workflows to turn visibility into tangible results.

I’ve led teams across agency and client-side environments, shaping strategy from core architecture and content to AI-assisted optimization. I enjoy turning data into actionable plans and collaborating across product, UX, and marketing to deliver growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Founder & Freelance SEO Specialist at Snowfox Digital - Remote

January 1, 2026 - Present

Founded Snowfox Digital, delivering freelance SEO consultancy and AI-driven workflow enhancements for clients, including local and international projects, with a focus on scalable processes and measurable growth.

SEO Manager & Organic Performance at Europe cell plc

January 1, 2024 - December 31, 2025

Led enterprise SEO strategy across technical foundations, content, IA, and AI-assisted workflows. Influenced product launches, UX, navigation, and internal search through cross-functional leadership. Built scalable reporting, GTM event tracking, and internal AI tooling to improve efficiency. Delivered +60% organic sessions growth in 2024 and +38% in 2025.

SEO Team Lead & Client Growth Strategist at Kaw eb | Digital Agency

January 1, 2021 - January 31, 2022

Led SEO team, grew client base by 40%, implemented scalable pricing plans and new internal processes. Acted as a mentor to raise the technical and strategic expertise within the team.

SEO Specialist (Technical & Content) at Xynomix

October 1, 2019 - December 31, 2020

Specialist focusing on technical and content SEO, improving site architecture, Core Web Vitals, indexing control, and coordinating with content and development teams to boost search performance.

SEO Specialist, Product & International Growth at Wattbike

November 1, 2018 - September 30, 2019

Led SEO initiatives for product pages and international expansion, enhancing organic visibility and growth across multiple markets.

Digital Marketing Manager (UK & China Ops) at That's Mandarin

November 1, 2016 - November 30, 2018

Directed digital marketing across UK and China operations, aligning inbound marketing with international growth and cross-border campaigns.

Paid Search Specialist (SEO & PPC) at 1Comms Ltd

November 1, 2015 - September 30, 2016

Managed paid search and SEO strategies, optimizing campaigns and driving performance across channels.

Marketing Manager (Digital & Video) at Nottingham Auction Centre

July 1, 2011 - September 30, 2015

Led digital and video marketing initiatives,提升 online presence and engagement for auction events and campaigns.

Web Site Manager (Contract) at Investing in Nottingham

May 1, 2009 - November 30, 2009

Managed website projects on contract, focusing on usability, content, and performance improvements.

Digital Designer at Walgreens Boots Alliance

May 1, 2008 - May 31, 2009

Created digital design assets and interfaces for Boots.com and related digital properties.

Founder, Freelance SEO Specialist at Snow Fox Digital

January 1, 2026 - Present

Founded and delivered freelance SEO services focused on AI-assisted workflows, content optimization, and performance-driven SEO for clients across local and global brands.

SEO Manager & Organic Performance at Europe ll plc

January 1, 2024 - December 31, 2025

Owned enterprise SEO strategy across technical foundations, content, IA, and AI-assisted workflows; Led technical SEO including Core Web Vitals, indexing control, and major site changes; Influenced product launches, UX, and internal search; Built scalable reporting, GTM event tracking, and internal AI tooling to improve efficiency.

SEO Manager & Organic Performance at Ketchup Marketing Ltd

January 1, 2024 - December 31, 2025

Led enterprise SEO strategy across technical foundations, content, IA, and AI-assisted workflows; Implemented AI-assisted workflows and reporting; Drove growth in organic sessions and visibility.

Digital Marketing Manager (UK & China Ops) at That's Manchester

November 1, 2016 - November 1, 2018

Oversaw digital marketing responsibilities across UK and China operations, coordinating campaigns and growth strategies.

Paid Search Specialist (SEO & PPC) at A1 Comms Ltd

November 1, 2015 - September 30, 2016

Managed paid search and SEO initiatives, optimizing campaigns and driving performance.

Web Site Manager (Contract) at Invest in Nottingham

May 1, 2009 - November 30, 2009

Managed website initiatives on a contractual basis to support regional investment initiatives.

Founder & Freelance SEO Specialist at Snow Fox Digital

January 1, 2026 - Present

Founded and led a remote SEO consultancy delivering client-focused optimization, AI-assisted content generation, and measurable organic growth across multiple industries.

SEO Manager & Organic Performance at Europecell plc

January 1, 2024 - December 1, 2025

Led SEO strategy and organic performance across technical foundations, site-wide optimizations, and cross-functional initiatives to improve visibility and conversions.

SEO Team Lead & Client Growth Strategist at KAweb | Digital Agency

January 1, 2021 - January 1, 2022

Directed the SEO team and client growth initiatives, establishing scalable processes and mentoring team members while aligning SEO with content and product goals.

Website Content Manager (E-commerce) at Patterson Medical

November 1, 2009 - July 1, 2011

Managed product content and e-commerce site updates to support online sales and user experience.

Website Manager (Contract) at Invest in Nottingham

May 1, 2009 - November 1, 2009

Oversaw website content and maintenance on a contractual basis to support local business initiatives.

Digital Designer at Boots Alliance

May 1, 2008 - May 1, 2009

Created digital design assets for Boots.com and related channels, contributing to online brand presence.