Available to hire
I am a Digital Marketing professional specializing in Content and SEO. I enjoy turning data into actionable campaigns, crafting engaging content, and improving search visibility across multi-channel programs. My approach blends creativity with analytics to drive growth and deliver measurable results.
With leadership experience, team collaboration, and a focus on user experience, I work cross-functionally to optimize campaigns, boost conversions, and help brands connect with their audiences in meaningful ways.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Work Experience
Marketing Campaigns Specialist / SEO Copy Writer at Microsourcing Philippines Inc.
June 1, 2021 - PresentPlan, execute and measure SEO/SEM campaigns; analyze and optimize to increase organic traffic and conversions. Identify trends and insights and optimize spend and performance using Google Analytics, SEMrush, and Google Search Console. Collaborate with internal teams to create landing pages and optimize the user experience. Create compelling, high-quality website content, including category page descriptions and promotional pages via Magento. Plan and execute experiments and conversion tests; evaluate end-to-end customer experience across multiple channels and touchpoints. Identify critical conversion points and drop-off points and optimize funnels. Apply exceptional copywriting, editing, and proofreading to produce engaging, error-free, search-engine-optimized content. Optimize current copy on client websites (page titles, meta descriptions, H1s, alt text, anchor text, etc.). Ensure content aligns with SEO best practices and brand guidelines. Conduct simple keyword research and apply S
Editorial Back Office Agent - SME - Senior QA at Arvato Bertelsmann
September 1, 2011 - July 1, 2014Provided editorial back-office support with quality assurance for SME projects. Performed data validation, content review, and coordination to ensure accuracy and timely delivery across multiple assignments. Collaborated with cross-functional teams to maintain editorial standards and improve workflow efficiency.
Marketing Campaign Specialist / SEO Copywriter at RealPage Philippines Inc.
August 1, 2014 - March 1, 2021Plan, execute all SEO/SEM, database marketing, email, and display marketing campaigns for Total Tools, the largest trade tools supplier in Australia. Measure and report performance of digital marketing campaigns, identify trends, optimize spend and performance using Google Analytics, SEMrush, and Google Search Console. Collaborate with marketing and design teams to illustrate articles; deliver high-quality web content across Magento-based pages; plan and execute experiments and conversion tests; optimize user experience across channels and touchpoints; produce engaging, error-free, and SEO-optimized content; perform keyword research and ensure content follows project guidelines.
Editorial Back Office Agent at Arvato Bertelsmann
September 1, 2011 - July 1, 2014Researched and analyzed competitor websites and advertising links to gain insight into new strategies. Performed ongoing keyword discovery, expansion, and optimization to increase organic search footprint and drive relevant site traffic. Maintained Bing Webmaster Tools accounts and monitored site crawling and indexing issues.
Marketing Campaign Specialist / SEO Copywriter at Microsourcing Philippines Inc.
June 1, 2021 - PresentCurrently delivering digital marketing campaigns and SEO copywriting responsibilities for clients; plan and execute multi-channel marketing campaigns; optimize content and conversion paths; collaborate with cross-functional teams to enhance user experience and drive engagement.
Education
Bachelor of Science in Hospitality Management, Major in HRM at La Salle College Antipolo
January 11, 2030 - January 31, 2026Bachelor of Science in Hospitality Management, Major in HRM at La Salle College Antipolo
January 11, 2030 - January 1, 2008Qualifications
Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Education
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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