Available to hire
I’m Megan Mehl, a senior brand and marketing specialist with 14+ years of experience across fashion, beauty, lifestyle, and consumer-packaged goods. I excel at turning strategic vision into hands-on execution—building marketing functions from the ground up, launching brands, managing complex campaigns, producing events, and directing creative content. I’m collaborative, adaptable, and data-driven, with a proven track record of growth through storytelling and customer-focused decision-making.
I’ve led end-to-end growth for both Chicago-based and national brands, building integrated marketing across channels (email, SMS, CRM, social, content, and events) and guiding cross-functional teams to measurable results—from revenue growth to higher event attendance and improved retention. I thrive in fast-paced environments and enjoy translating customer insights into compelling brand experiences.
Language
English
Fluent
Spanish; Castilian
Advanced
Work Experience
Fractional Marketing Director at Fashion, Lifestyle, & CPG Industries
January 30, 2026 - Present● Partnered with founders and executive teams as a fractional omnichannel marketing and operations leader, stepping
in during leadership gaps to drive growth, brand cohesion, and execution across multiple organizations
● Owned end-to-end growth and operations for a Chicago-based events company, driving 68% YoY revenue growth
and a 77% increase in order volume through lifecycle marketing and operational optimization
● Built and scaled 360 marketing strategy across email, SMS, CRM, social, content, and Eventbrite, growing the
community 76% YoY and driving 43% repeat attendance, while improving conversion and retention
● Planned, marketed, and produced 105+ in-person events, overseeing venue partnerships, ticketing, staffing, logistics,
host training, and customer communications, resulting in a 61% YoY increase in event volume
● Led implementation of a new event management software, CRM + email/SMS stack, streamlining workflows,
improving data visibility, and enabling automation, segmentation, and performance tracking
● Conducted comprehensive brand, operational, and customer audits; developed new customer personas, brand
positioning, and content strategies using customer data to course-correct a legacy brand after market challenges
● Defined brand identity, messaging, and positioning for an early-stage food technology company
Marketing Director at InMocean
December 31, 2018 - May 31, 2021North America’slargestswimwear manufacturer with 25+ brandssold at Walmart, Target, and other major big-box retailers
● Built and led the company’s 360 marketing function from the ground up, defining integrated strategy across a
diverse brand portfolio and leading the launch of three new brands
● Spearheaded the company’s first DTC initiative as the first B2C marketing hire, designing early-stage marketing
processes, piloting customer acquisition, and leading the development and launch of two e-commerce websites
● Orchestrated a comprehensive corporate rebrand to raise brand equity, encompassing website redesign, brand
guidelines, logo update, business development materials, CSR initiatives, tradeshow strategy, and a PR launch event
● Managed integrated marketing efforts across PR, social, paid media, Amazon, affiliate, email, and digital channels
● Produced all editorial, ecommerce, and social photo and video content, including a six-day international shoot that
increased content output 606% and reduced costs 34% by leveraging operational expertise and sourcing new partners; brought ecommerce photography in-house, reducing per-shoot costs 42% and improving speed to market
Marketing Director at Misook
May 1, 2015 - December 31, 2018Licensed luxury knitwear brand sold at Saks Fifth Avenue, Neiman Marcus, Nordstrom, and specialty retailers
● Proposed and negotiated the strategic acquisition of Misook.com, growing ecommerce sales 42% in the first year
● Built and led a seven-person internal marketing team across two offices & managed 12+ external agencies/partners
● Launched the company’s first influencer campaign (96 influencers in year 1) and direct mail program (5:1 ROI)
● Owned P&L and marketing budget ($2M), reporting on KPIs and creating forecasts and growth projections
● Led B2B and B2C marketing strategy, brand guidelines, seasonal storytelling, and cross-channel consistency
● Directed all omnichannel brand content and collateral across ecommerce, email, PR, SEO/content marketing, social
media, digital advertising, packaging, and in-store materials
● Collaborated cross-functionally to improve UX, merchandising, customer service protocols, and lifecycle marketing
● Increased meaningful customer touchpoints by 686% (from 2.4MM to 18.9MM within six months) by restructuring
teams and redefining goals
Senior Brand Manager at Misook
September 1, 2013 - May 1, 2015● Grew net sales by 64% in two years by selling and managing all department store & specialty wholesale accounts
● Expanded distribution into three new department stores through retailer negotiation and tailored launch programs
● Led brand strategy across wholesale channels, including marketing, photography, rebranding initiatives, salesperson
training, and retailer materials
● Managed product development in close collaboration with design, merchandising, and sales teams, overseeing
concept development through production
● Owned licensing relationships, budgets, projections, and reporting for licensor approvals
● Strengthened retail performance by training store associates, supporting merchandising teams, organizing store
events, and analyzing store-level results
Brand Manager, Private Label at Sally Beauty Holdings
November 1, 2011 - September 1, 2013The largest distributor and retailer of professional beauty products with 5,000+ stores globally
● Owned assortments for four private-label beauty brands comprising 500+ SKUs
● Launched two new brands and multiple line extensions by selecting vendors, formulas, components, and fragrances
● Directed packaging design, copywriting, pricing, cost analysis, and promotional planning
● Led a bi-annual global Gift With Purchase program across 2,500+ stores worldwide
● Analyzed weekly and monthly performance to identify growth drivers and inform future brand strategies
Merchandise Planner at Go! Retail Group
June 1, 2011 - November 1, 2011Major game, toy and calendar retailer and the world’slargest operator of pop-ups, with 1,600+ locations worldwide
● Supported store openings by coordinating layouts, planograms, and opening orders across multiple departments
● Developed customized planograms using proprietary software to optimize assortment & shelf space at store level
● Provided operational support and troubleshooting for new store launches and merchandising needs
Education
Bachelor of Business Administration - Marketing at The University of Texas at Austin
January 11, 2030 - May 1, 2011Bachelor of Science in Textiles & Apparel - Fashion Design and Merchandising at The University of Texas at Austin
September 1, 2006 - May 30, 2011Minor in Art History (Concentration in Art & Architecture of Ancient Rome)
Qualifications
Industry Experience
Consumer Goods, Retail, Media & Entertainment, Professional Services, Manufacturing, Wholesale & Distribution, Non-Profit Organization
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