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I am a results-driven Social Media Manager with 11 years of proven experience scaling digital presences and driving measurable engagement across major platforms. I specialize in transforming underperforming social accounts into high-performance brand assets through strategic content planning, data-driven optimization, and innovative community building. I bridge creative storytelling with conversion-focused campaigns, lead international teams, and have founded two ventures from the ground up. I’m energized by authentic brand ecosystems, cross-country collaboration, and data-informed ROI that helps fashion, luxury, and entertainment brands own their market.…I am a results-driven Social Media Manager with 11 years of proven experience scaling digital presences and driving measurable engagement across major platforms. I specialize in transforming underperforming social accounts into high-performance brand assets through strategic content planning, data-driven optimization, and innovative community building. I bridge creative storytelling with conversion-focused campaigns, lead international teams, and have founded two ventures from the ground up. I’m energized by authentic brand ecosystems, cross-country collaboration, and data-informed ROI that helps fashion, luxury, and entertainment brands own their market.

Callum Shippey-Jennings

Social Media Manager, Creative Director, Content Creator, +5

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I am a results-driven Social Media Manager with 11 years of proven experience scaling digital presences and driving measurable engagement across major platforms. I specialize in transforming underperforming social accounts into high-performance brand assets through strategic content planning, data-driven optimization, and innovative community building. I bridge creative storytelling with conversion-focused campaigns, lead international teams, and have founded two ventures from the ground up. I’m energized by authentic brand ecosystems, cross-country collaboration, and data-informed ROI that helps fashion, luxury, and entertainment brands own their market.…I am a results-driven Social Media Manager with 11 years of proven experience scaling digital presences and driving measurable engagement across major platforms. I specialize in transforming underperforming social accounts into high-performance brand assets through strategic content planning, data-driven optimization, and innovative community building. I bridge creative storytelling with conversion-focused campaigns, lead international teams, and have founded two ventures from the ground up. I’m energized by authentic brand ecosystems, cross-country collaboration, and data-informed ROI that helps fashion, luxury, and entertainment brands own their market.

Available to hire

I am a results-driven Social Media Manager with 11 years of proven experience scaling digital presences and driving measurable engagement across major platforms. I specialize in transforming underperforming social accounts into high-performance brand assets through strategic content planning, data-driven optimization, and innovative community building.

I bridge creative storytelling with conversion-focused campaigns, lead international teams, and have founded two ventures from the ground up. I’m energized by authentic brand ecosystems, cross-country collaboration, and data-informed ROI that helps fashion, luxury, and entertainment brands own their market.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Founder & Social Media Director at SCHEMA

October 1, 2025 - Present

Founded and leading an innovative multi-platform brand that bridges fashion with creative collaboration technology. Oversaw platform development and community-building, grew social media to 28,000+ engaged followers, and directed end-to-end content production (including branded music videos) with 15+ international freelancers across 5 countries, delivering 9+ concurrent music video projects and strong brand differentiation.

Founder & Brand Manager at SCHEMA

October 1, 2025 - Present

Founded and manage a multi-platform clothing brand and production engine, growing social media presence to 28,000+ followers while integrating fashion with branded content creation. Coordinated international freelance teams of videographers, editors, and VFX artists across the UK, US, Canada, Russia, and China to produce branded music videos for artists. Oversaw production of 9+ music videos currently in editing, connecting artists with creative professionals and distributing content on YouTube to expand creator reach.

Founder & Lead Social Media Strategist at Social By Surge

February 1, 2024 - December 31, 2024

Founded and grew a service agency serving 20-30 recurring clients, delivering DMCA protection, advertising services, and press release distribution. Coordinated a network of 20+ freelance brand developers across brand development, content creation, and website projects to deliver comprehensive marketing solutions. Managed end-to-end client relationships and project delivery, oversaw brand development projects and content creation for diverse industries.

Social Media & Brand Growth Consultant at Mogul Luxury Brand Management

April 1, 2023 - October 1, 2023

Collaborated with a luxury modelling agency to market and scale 6 individual models, contributing to income growth from $30,000 to $80,000 per month through strategic social media marketing. Developed compelling personal brand narratives and visually stunning digital portfolios for talent, maintaining aesthetic detail and brand consistency. Executed comprehensive account management across major social platforms, leveraging analytics to identify growth opportunities and refine marketing strategies. Fostered strong client relationships through proactive communication and dedicated focus on personal brand development and career advancement.